"Creators are freaking out," said former Patreon exec Avi Gandhi. "We live in the age of digital gods, and Apple's App Store is certainly one of them."
For years, Patreon had been able to skirt Apple's App Store fees. In 2021, Patreon CEO Jack Conte told The Verge that Apple had not told the startup explicitly that it needed to pay up.
The creator economy has a not-so-new bad guy in town: Apple. Patreon has presented two options to creators - either automatically raise in-app prices to cover the fee or eat the fee themselves.
That changed at the end of 2023 when Apple first came down on Patreon by enforcing its 30% fee on any commerce purchases made in the Patreon app.
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