Apple TV+, Apple's streaming service, has reportedly cost the company billions while achieving only 45 million subscribers. With annual spending exceeding $5 billion on high-quality programming, Apple has lost more than $1 billion each year on the service. While its subscriber count is significant, it lags behind major competitors like Netflix and Disney+. Apple aims to attract more viewers by offering lower subscription costs and bundling services with device purchases, but these efforts have yet to produce a proportionate increase in viewership.
Apple's investment in its streaming service is enormous, with over $5 billion spent annually on content, yet it sees losses exceeding $1 billion per year.
Despite having 45 million subscribers, Apple TV+ significantly trails behind competitors like Netflix with over 300 million, highlighting challenges in attracting viewership.
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