Over a year after Apple pulled its ads from X due to Elon Musk's handling of far-right content, the tech giant has returned to advertising on the platform. Apple is now running at least two campaigns promoting Safari and the Apple TV series "Severance." This move comes amid significant changes in the political landscape, including Donald Trump's resurgence. Despite previous concerns, Apple's executives have maintained a presence on X, although the scale of current ad campaigns is still unclear, with limited impressions reported so far.
"Apple has returned to advertising on the platform after halting its ad campaigns following concerns over antisemitism and extremist content being associated with X."
"Although Apple paused its ads, CEO Tim Cook and other executives maintained their presence on Musk's platform, indicating ongoing engagement despite previous concerns."
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