Apple is under scrutiny as it faces a federal lawsuit alleging false advertising regarding its delayed personalized Siri feature, initially announced as part of Apple Intelligence. The lawsuit claims that Apple misled consumers through advertisements boasting advanced AI capabilities for the iPhone 16, only to deliver a product lacking these promised features. Despite pulling related ads, the company has not fully addressed potentially misleading representations, ultimately resulting in dissatisfaction and allegations of unfair competition in the market.
The plaintiffs contend that Apple's advertising created unreasonable consumer expectations, leading to a federal lawsuit alleging false advertising and unfair competition regarding delayed Apple Intelligence features.
Apple's marketing for the iPhone 16, which featured its now-delayed Siri enhancements, misled consumers regarding the availability and actual capabilities of its products.
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