Apple has begun directly selling ads in the Apple News app, allowing them to take a portion of the revenue generated from these advertisements. Publishers will secure a 70% revenue share for ads sold by Apple, while retaining 100% of the revenue for ads sold independently. This move signals Apple's commitment to expanding its advertising reach, contributing to its increasing services revenue while providing publishers with an opportunity for additional income from the app.
The Apple News app will enable publishers to benefit financially, as they will continue to receive 100% of the revenue from their own in-article ads while gaining a significant revenue share from ads sold directly by Apple. This dual approach not only provides a steady revenue stream for publishers but also enhances content monetization, positioning Apple News as a competitive ad space for brands and advertisers.
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