Apple's recent promotional video, aimed at promoting their products to college students, missed the mark significantly. The over-7-minute video featured an awkward comedian attempting to persuade uninterested teens on how to convince their parents to purchase an expensive MacBook through a PowerPoint presentation. This approach has sparked reactions on social media, leading Apple to take down the video shortly after its release. It raises concerns about the effectiveness of their modern advertising strategies, contrasting sharply with the iconic ads of Apple's past.
This latest promotional video felt more awkward than iconic, demonstrating a disconnect between Apple’s longstanding brand identity and its current advertising approach.
Apple's recent campaign raises questions about its marketing strategy, targeting confused audiences while failing to deliver the slick and compelling messages it used to.
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