In 2024, Rivian reported selling 51,579 units—a significant increase over the 50,122 units sold in 2023, suggesting a positive trend despite production hurdles.
Despite achieving better sales figures in 2024, Rivian faced challenges with production, having to adjust their targets downward due to a supplier miscommunication that affected manufacturing.
The increased sales come amidst a backdrop of a softening EV market. Rivian's achievement highlights their resilience, even as production fell short of initial goals.
Overall production decreased to 49,476 units in 2024 from over 57,000 in 2023, reflecting struggles with supplier communication and a need to recalibrate production expectations.
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