Polestar's strategy to diversify distribution aims to improve car delivery times to dealerships, addressing delays caused by reliance on a single central location.
The Polestar 2 has faced significant sales challenges due to a 100% tariff, pushing the brand to focus on upcoming models, Polestar 3 and 4, for future growth.
Anders Gustafsson emphasizes the need for Polestar to adjust to American consumer demands for quicker car availability, contrasting with more patient buyers in other regions.
The recent showroom launch in Columbus symbolizes Polestar's commitment to expanding their retail network and improving inventory logistics to enhance customer satisfaction.
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