Ford is actively incentivizing dealers with up to $22,500 to boost F-150 Lightning sales, reflecting their commitment to clearing excess inventory and enhancing electric vehicle distribution efficiencies.
The scheme will provide dealers with $1,000 per unit when ordering from Retail Replenishment Centers, increasing to $1,500 if they order more than nine units, promoting increased sales volume.
Ford's Retail Replenishment Centers are designed to simplify EV distribution and minimize costs for dealers, indicating a strategic shift in how the company manages its electric vehicle inventory.
Despite a reported doubling of F-150 Lightning sales, Ford aims to push more units into the market through strategic incentives to enhance dealer engagement and logistics.
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