Elon Musk's X doubled its EBITDA since 2022 takeover: report
Briefly

After Elon Musk's $44 billion acquisition of Twitter, now known as X, initial turmoil was seen with substantial advertiser departures and lower valuations. Yet, recent investor interest has surged, as evidenced by a $5.5 billion loan sale that exceeded expectations due to high demand. The financial health of X has been bolstered through strategic cost reductions, with 2024 showing improved EBITDA despite lower revenues. Executives have begun linking X's prospects with Musk's AI startup, revealing a vision for interconnected growth.
Elon Musk's $44 billion investment in Twitter, now called X, seems less detrimental as investors are eager to finance the revamped social media platform.
After initial struggles, including significant advertiser loss, X is now showcasing financial resilience, highlighted by a successful loan sale prompted by investor demand.
In 2024, X's adjusted EBITDA rose to about $1.25 billion, although revenues dropped to $2.7 billion, demonstrating significant cost reductions despite lower income.
Bankers informed investors about X's revival in financial health, while also linking the social media platform to Musk’s AI venture, xAI.
Read at TESLARATI
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