A survey by Shell Plc indicates that electric vehicles (EVs) are losing appeal among potential new drivers in Western nations due to high upfront costs. While current EV owners express growing satisfaction and confidence, barriers such as affordability hinder broader adoption, especially evident with 43% of non-EV drivers in Europe citing this issue. Interestingly, while interest in EV adoption decreased in the U.S. and Europe, China showed significant growth. Globally, most current EV drivers would consider future purchases, reflecting a complex landscape for the EV market.
"While current EV drivers are feeling more confident, the relatively high cost of owning an electric vehicle, combined with broader economic pressures, are making it a difficult decision for new consumers."
"In Europe, 43% of non-EV drivers cited affordability as an issue, highlighting the barriers to entry for potential electric vehicle buyers."
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