"The amount of money to deploy a robotaxi business and then to maintain that business and grow it, it’s quite a bit of capital," said CEO Mary Barra during a media call on Tuesday. "A robotaxi business is not General Motors' core business." This statement underscores GM's strategic pivot away from high-cost ventures towards its strengths in personal vehicle autonomy, reflecting a focus on sustainability and profitability.
David Richardson, GM's Senior Vice President of Software and Services, acknowledged that pursuing one path to autonomy is "way more efficient" and that augmenting Super Cruise with the technologies developed by Cruise will drive more returns than operating a robotaxi network. This indicates a prioritization of leveraging existing technologies to enhance consumer-focused services rather than venturing into expensive and unpredictable markets.
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