BMW is taking a measured approach regarding the transition to electric vehicles (EVs), opting for flexible platforms that accommodate both electric and internal combustion engines (ICEs). This strategy positions BMW advantageously in the fluctuating EV market, enabling it to adjust production based on demand without fully abandoning traditional powertrains. While competitors like Mercedes and Audi invested heavily and quickly into EVs, BMW has continued to allocate resources across combustion and hybrid technologies. This diversified investment strategy is helping to mitigate risks amid uncertainties in the market and shifts in regulatory policies.
"We’re not going to put all our eggs in one basket. Our focus is on flexible platforms that will accommodate multiple powertrains, whether EV or combustion."
"This flexible approach allows us to adapt much more easily to market demands, ensuring we maintain a strong position against competitors who rushed into the EV sector."
Collection
[
|
...
]