Vimergy recently launched the Mouth of America campaign, featuring a striking sculpture of Lady Liberty engulfed by giant pills in Brooklyn Bridge Park. This art installation raises awareness about the U.S. healthcare system's issues, including overmedication and chronic illnesses. Vimergy aims to ignite discussion on how healthcare profits from sickness and encourages individuals to embrace preventive measures for health. By using Lady Liberty as a symbol of hope, the campaign critiques the narrative of a healthcare system dedicated to wellness, instead highlighting the often profit-driven motives that can overshadow genuine health concerns.
Our hope is to provoke reflection and spark a movement toward true health sovereignty.
Lady Liberty herself has become a patient, and she's not alone.
The sicker we are, the more the system profits.
Prescription drug use in the United States is at record-breaking numbers, reporting 6.3 billion prescriptions filled in 2020 alone.
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