"We only have 45 acres, which is a really small farm around here. Conventional wisdom was [that] you could never make a living off that small amount of land, because the farmers around here are all commodity farmers."
"You want to be able to tell a story to customers that they can buy into. You need to have a marketing hat on as much as anything else."
"Some small-scale farmers like Larson have been able to make their operations profitable with creative techniques such as monetizing their social media presence and carving out interesting, competitive niches."
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