The article discusses the importance of creating a stakeholder map for effective project management, particularly in content strategy for SaaS companies. The author reflects on a past experience where the lack of a stakeholder map nearly derailed a content overhaul project due to differing priorities among departments. A stakeholder map visually outlines all involved parties, their influence, interests, and communication preferences, thereby streamlining collaboration and preventing conflicts. The author emphasizes that consistently applying this approach has enhanced their project outcomes across multiple SaaS engagements.
Despite my experience with content strategies, I made a rookie mistake - I hadn't created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management.
A stakeholder map is a visual document that plots out everyone who has influence over or is affected by your project. It shows who needs to be involved, how much influence they have, and how their priorities connect.
The map becomes your guide for managing expectations and preventing conflicts before they happen.
When I create content strategies for SaaS companies, my stakeholder map typically includes product managers, sales teams, and executives - each bringing different needs to the table.
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