To become an agile agency is to become adaptive to emerging trends, expanding technologies and evolving consumer behavior in real time, shifting strategy in lieu of static campaigns.
Agile digital marketing is a legitimate methodology that impacts how agencies function and succeed in a landscape prioritizing data and results, not just buzzwords like 'nimble' or 'flexible'.
The Agile Manifesto, originating in 2001, emphasizes individuals, working software, customer collaboration, and responding to change, shaping a proactive approach and replacing static strategies in software development.
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