I love this article. Buyers need to be more skeptical. But also as Upton Sinclair said,”It is difficult to get a man to understand something when his salary depends upon his not understanding it.”
It's easy to turn cynical when your job involves writing about ad tech and privacy.Ad tech vendors and a growing crop of privacy tech companies pitch me constantly to offer their POVs and to brief me on the privacy-preserving features of whatever new product they're hyping at the moment.One vendor will hock its "highly predictive, privacy-safe" consumer data-powered proprietary AI neural network (really) while another touts its "privacy-compliant tech for CTV."