@KirstenSM

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@KirstenSM10 months ago
I love this article. Buyers need to be more skeptical. But also as Upton Sinclair said,”It is difficult to get a man to understand something when his salary depends upon his not understanding it.”
[ 2 replies ]
AdExchanger
10 months ago
Marketing tech

Firing Up The Privacy BS Detector

It's easy to turn cynical when your job involves writing about ad tech and privacy.Ad tech vendors and a growing crop of privacy tech companies pitch me constantly to offer their POVs and to brief me on the privacy-preserving features of whatever new product they're hyping at the moment.One vendor will hock its "highly predictive, privacy-safe" consumer data-powered proprietary AI neural network (really) while another touts its "privacy-compliant tech for CTV."
 @KirstenSM1 year ago
This makes me angry. As a marketer, I’ve wanted to collect consent for email pixel tracking way back to ePrivacy. Do any vendors support that? No. I’m looking at you MarTech. Now Apple takes it out of the marketer’s hands and that should be no surprise.
Wired
1 year ago
Privacy technologies

Apple Mail Now Blocks Email Tracking. Here's What It Means for You

"The Apple Mail thing specifically kind of came out of left field," Poulton tells me, "but the whole idea of the de-identification of users is something we've been planning on for a while.
Wired
1 year ago
Privacy technologies

Apple Mail Now Blocks Email Tracking. Here's What It Means for You

So did this catch marketers off guard?Kind of.
"The Apple Mail thing specifically kind of came out of left field," Poulton tells me, "but the whole idea of the de-identification of users is something we've been planning on for a while.
Theregister
2 years ago
Privacy professionals

US appeals court ruling could 'eliminate internet privacy'

So now, under 9th Circuit law, the government is free to order everyone's entire Internet account copied and held for it - with no cause at all.
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