#tv-advertising
#tv-advertising
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#openai #brand-campaign #ai-marketing #nielsen #streaming #market-trends #ai-advertising #sme-marketing
fromExchangewire
2 weeks agoLightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision
LightBoxTV is proud to announce a strategic integration with Outra, the UK's leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies. Outra's household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert.
Marketing tech
New York Islanders
fromwww.amny.com
1 month agoNYC Mayor's Race: All three candidates have enough cash to remain competitive in final weeks of race | amNewYork
Zohran Mamdani hit the city's $8 million fundraising cap and holds about $5 million, while mayoral candidates are spending heavily on TV advertising.
Media industry
fromwww.independent.co.uk
1 month agoPregnant women and pensioners massively underrepresented in TV adverts
Pensioners, pregnant women and disabled people are markedly under-represented in UK TV advertising despite their population shares, while Black people are notably over-represented.
fromThe Drum
1 month ago70 years later, TV is still where brands go to mean something
But let's drop the nostalgia and remember that this is a masterclass in what creativity really looks like across eras, categories and styles. Including what it looks like in the modern day. Yes, the tools have changed. The targeting is tighter. The media landscape's a multiverse now. But the principles that made Hovis timeless in 1973 still apply in 2025.
Marketing
Marketing tech
fromAdExchanger
2 months agoFrom Branding To Action: Best Practices For Using QR Codes In Performance CTV | AdExchanger
QR codes make TV advertising actionable and measurable, turning broadcast ads into performance marketing channels when paired with enticing calls to action and proper implementation.
fromwww.exchangewire.com
5 months agoLightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning
LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Marketing tech
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