"As a nonprofit, Go Addressable expects additional funding from annual membership dues to back its effort to advise marketers on addressable TV advertising, says Larry Allen, Comcast Advertising's VP and GM of data and addressable enablement and the chairman of Go Addressable. Until now, the initiative relied mostly on donations, Allen tells AdExchanger."
"Some advertisers are still cautious about buying linear addressable because its scarcity and priciness make it hard to scale. But there's also a reason why many advertisers buy it anyway: Targeting works."
"Google wants to help publishers understand the Privacy Sandbox, its third-party cookie replacement, as long as those publishers aren't suing Google. Beeler confirmed that he gave News Corp, The Daily Mail and USA Today an ultimatum that they either leave the group or it would be dissolved. All three left."
#TV advertising #addressable advertising #nonprofit organization #resources and guidelines #privacy sandbox
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