In general, we are much more behind this year in terms of just client readiness to commit dollars pretty much across the board... We're probably at like maybe 50% of our budgets are pretty visible and understood at this time.
There's so much supply [of ad inventory] in streaming that, aside from sports, there isn't that urgency there once was to secure [the ability to reach] audiences in the upfront.
Advertiser categories like tech, pharmaceutical and insurance are not fully back to spending at the level they were prior to the economic downturn of the past two years.
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