Digiday1 month agoMarketingHow indie agencies will compete with holding companies during the upfrontAgility and flexibility are crucial for independent agencies to compete with holding companies in the evolving upfront marketplace. [ more ]
Digiday1 month agoMarketing'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront marketThe TV and streaming advertising upfront marketplace is unofficially commencing, with a longer and potentially adjusted cycle this year. [ more ]