#media-buying
#media-buying

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]

AdExchanger

Innovid Wants To Create Harmony Within The CTV Supply Chain | AdExchanger

TV inventory shrinking due to increased supply paths

Innovid's Harmony Direct optimizes CTV ad buys for efficiency and transparency [ more ]

AdExchanger

Media Disco Launches Self-Serve Ad-Buying Platform For SMBs | AdExchanger

Small and midsize brands struggle with limited access to publishers due to lack of resources.

Media Disco launched a self-serve ad-buying platform to bridge the gap between SMBs and media platforms. [ more ]

AdExchanger

3 months ago

What Most Buyers Are Missing In Their Cookieless Strategy | AdExchanger

Google's deprecation of 1% of cookies has forced advertisers and agencies to find new solutions for media buying strategies.

Curated deals are emerging as a valuable cookieless solution that bundles audience, supply, optimization, and measurement into a single package for buyers. [ more ]

AdExchanger

4 months ago

Inuvo's AI-Driven Twist On Segmentation Zeroes In On The 'Why,' Not The 'Who' | AdExchanger

Inuvo, an AI software company, has an unlikely origin story, originally operating in the oil and gas industry before pivoting to online advertising.

The company's main focus now is on AI-powered tools for audience intelligence and media buying, targeting midsize agencies that want to experiment with AI products. [ more ]

The Drum

5 days ago

Media buyers ask difficult questions so you get the best price

Understanding the difference between cost and value in media agency partnerships is crucial for optimizing business outcomes. [ more ]

Adweek

1 day ago

ADWEEK's Media All-Stars Navigate a Changing Landscape

AI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool. [ more ]

Exchangewire

2 hours ago

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution. [ more ]

The Drum

3 weeks ago

Navigating the political storm: Why out of home media is your campaign's shelter

Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media. [ more ]

Exchangewire

4 weeks ago

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Equativ enhances Equativ Buyer Connect (EBC) for controlled media buying solutions and extended addressability options. [ more ]

Digiday

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

Agencies and brands succeed with data-driven, personalized campaigns.

AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results. [ more ]

Digiday

Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists

Data-driven decision-making is crucial in successful media planning and buying.

Innovative partnerships and technologies can lead to significant improvements in campaign performance. [ more ]

Digiday

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

Data-driven decision-making and innovation are key in modern media landscape.

Collaboration and adaptability play crucial roles in successful media strategies. [ more ]

Forbes

Council Post: Boutique Vs. Behemoth: Choosing The Right Media Buying Partner

Partnering with large agencies offers vast resources and diverse expertise, but may lack personalized service.

Choosing between large and boutique agencies impacts campaign effectiveness and efficiency. [ more ]

The Drum

3 months ago

Politics, conflict and media: how to navigate challenges and opportunities

Advertisers are seeking guidance on navigating the challenges and opportunities of the highly politicized media landscape in 2024.

Media buyers are cautious about where they place their media dollars and are looking for opportunities to be part of the conversation without supporting harmful media environments or misinformation. [ more ]

Adweek

4 months ago