Providing an accurate understanding of advertising impact, attentionPROVE® assesses audience viewing behaviors using the world's deepest human attention dataset, eliminating reliance on assumption-led metrics and non-transparent impression signals.
The self-service tool allows agency teams to quickly gain insights into ad performance, make in-flight spend adjustments, and attach tags to DSPs, tracking sub-second active, passive, and total attention across various media environments and custom parameters.
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