StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions
Ivy™ unlocks faster, smarter decision-making for marketers across verticals, enabling them to focus on strategic, creative, and results-driven work while staying in control.
Best AI Email Marketing Generators to Automate Your Campaigns
AI email generators can transform your email marketing strategy by automating content creation, personalizing messages, and analyzing performance to optimize results.
How does conversion lift testing work, and which ad platforms offer it? | MarTech
"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Proprietary tools give marketing teams that all-important edge
Marketers should avoid third-party platforms for data analysis and instead use proprietary tools to gain full control and visibility over their campaigns.
5 essential priorities for marketers in 2025 | MarTech
AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. It's about enabling teams to focus on strategy, creativity, and impact.
