#streaming-advertising

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#tv-advertising
Digiday
1 month ago
Marketing

'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront market

The TV and streaming advertising upfront marketplace is unofficially commencing, with a longer and potentially adjusted cycle this year. [ more ]
Digiday
1 month ago
Marketing

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]
Digiday
1 month ago
Marketing

'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront market

The TV and streaming advertising upfront marketplace is unofficially commencing, with a longer and potentially adjusted cycle this year. [ more ]
Digiday
1 month ago
Marketing

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]
moretv-advertising
#amazon-prime-video
Android Police
1 month ago
Marketing

If you hated Prime Video ads before, you won't like Amazon's latest announcement

Amazon Prime Video introduces interactive and shoppable ads, going beyond traditional ad formats for enhanced engagement. [ more ]
Variety
1 month ago
Marketing

Amazon's New Prime Ads Aim to Take Streamers Shopping

Interactive ad formats on Amazon Prime Video aim to merge shopping experience with viewing, revolutionizing streaming advertising. [ more ]
Android Police
1 month ago
Marketing

If you hated Prime Video ads before, you won't like Amazon's latest announcement

Amazon Prime Video introduces interactive and shoppable ads, going beyond traditional ad formats for enhanced engagement. [ more ]
Variety
1 month ago
Marketing

Amazon's New Prime Ads Aim to Take Streamers Shopping

Interactive ad formats on Amazon Prime Video aim to merge shopping experience with viewing, revolutionizing streaming advertising. [ more ]
moreamazon-prime-video
The Motley Fool
4 months ago
Marketing

This Is Amazon's Fastest-Growing Business by Far -- and It Isn't E-Commerce or Cloud Services | The Motley Fool

Amazon's advertising revenue grew 26% in Q4, double the growth rate of its overall North America and AWS segments.
Amazon's fastest-growing business is its advertising segment, which is expected to continue growing in the future. [ more ]
Digiday
13 hours ago
Marketing

Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

Digital-leaning advertisers face challenges adapting to streaming's traditional TV-like measurement currency system. [ more ]
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