#streaming-advertising

#streaming-advertising

FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from "Judge Judy" and "Westworld" to "Portlandia" and "Peppa Pig" powering ad-supported channels that simply run all day long. Many streaming services and TV manufacturers are happy to carry these channels and share in the ad revenue.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone's talking, few are seeing real results. New research from AdExchanger and Comcast Advertising found that 77% of advertisers agree that AI is transforming how advertising is bought, but a staggering 61% said they hadn't seen a meaningful impact yet.

Fubo's quarterly revenue for North America declined 2.3% year over year to $386 million, and advertising revenue declined 7% to $25 million, which CFO John Janedis attributed to "the absence of certain ad-insertable content." (Meaning, in other words, their previous content deals with TelevisaUnivision and WBD.) But despite those declines, Fubo's leadership thinks the advertising outlook is pretty good. Upfront commitments for the 2025-2026 are up 26% compared to last season, with nearly a third of those advertisers being new to Fubo.

Usually an increase in ad impressions corresponds with a decrease in ad prices, as has been the case on YouTube, according to Tinuiti's Q3 2025 Digital Ads Benchmark Report. Streaming ad prices are dropping but still relatively pricey for the premium ad-supported streamers, per Tinuiti. Meanwhile free, ad-supported streaming TV services - among streaming's cheapest inventory sources - are filling less of their available ad inventory, exemplifying the supply-demand imbalance, according to Wurl's CTV Trends Report 2025.

Keller's husband is Zach Keller, legislative director for Sen. Tom Umberg (D-Santa Ana). Last year, when the pair became new - and newly exhausted - parents, their reprieve was watching a TV show on a streaming service while their daughter napped. Even though the TV and the baby were in separate rooms, a random commercial would "blare so loudly that it would startle [the baby] and wake her up," Keller told The Times.