#streaming-advertising

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#advertising #digital-marketing #marketing-strategy #youtube #ai #consumer-behavior #marketing
#content-marketing
Marketing
fromThedrum
2 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromThedrum
2 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
more#content-marketing
Growth hacking
fromForbes
2 hours ago

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.
#youtube
Podcast
fromDigiday
9 hours ago

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.
Marketing tech
fromAndroid Authority
1 hour ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Media industry
fromTheankler
15 hours ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Social media marketing
fromTechCrunch
1 week ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromAdExchanger
6 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Podcast
fromDigiday
9 hours ago

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.
Marketing tech
fromAndroid Authority
1 hour ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Media industry
fromTheankler
15 hours ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Social media marketing
fromTechCrunch
1 week ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromAdExchanger
6 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
more#youtube
Digital life
fromTech Times
1 day ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
#ai-in-marketing
Artificial intelligence
fromDigiday
1 day ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Artificial intelligence
fromDigiday
1 day ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
more#ai-in-marketing
Privacy professionals
fromDigiday
1 day ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
Business intelligence
from3blmedia
17 hours ago

3BL's Audience Data: Professional, Demographic, a

3BL's Audience Analytics helps communications teams understand audience engagement through professional, demographic, and geographic perspectives.
Television
fromThe Hollywood Reporter
3 days ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
#advertising
Marketing tech
fromForbes
3 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
9 hours ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
fromDigiday
3 days ago
Marketing

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromForbes
3 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
9 hours ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing
fromDigiday
3 days ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromAdExchanger
1 day ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
more#advertising
#customer-awareness
Marketing
fromThedrum
8 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
12 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
8 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
12 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
more#customer-awareness
Media industry
fromExchangewire
1 day ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Growth hacking
fromEntrepreneur
1 day ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Podcast
fromThe Hollywood Reporter
23 hours ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
Social media marketing
fromDigiday
1 day ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Digital life
fromForbes
3 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Media industry
fromDigiday
3 hours ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.
Growth hacking
fromEntrepreneur
2 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
fromSearch Engine Roundtable
2 days ago

Google Shopping Showing More Shopping Ads

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.
Online marketing
Social media marketing
fromPR Daily
2 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Marketing
fromThedrum
7 hours ago

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.
Media industry
fromDigiday
23 hours ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
#retail-media
Online marketing
fromThe Drum
3 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
3 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing tech
fromDigiday
9 hours ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing
fromForbes
2 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Online marketing
fromThedrum
3 days ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
Marketing tech
fromMarTech
1 day ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
Marketing
fromInc
1 day ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
Marketing tech
fromDigiday
1 day ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
#influencer-marketing
Marketing
fromThedrum
2 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
2 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
2 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
2 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
more#influencer-marketing
#programmatic-advertising
Marketing tech
fromAdExchanger
1 day ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
fromThe Drum
2 months ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

Marketing tech
fromAdExchanger
1 day ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
fromThe Drum
2 months ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

more#programmatic-advertising
Media industry
fromAdExchanger
5 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
fromThe Drum
2 days ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
#digital-advertising
Marketing tech
fromAdExchanger
1 day ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
3 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromRAIN News
1 day ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
1 day ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
3 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
more#digital-advertising
fromThedrum
1 day ago

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
Marketing
fromMarTech
3 days ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
#ai
Marketing tech
fromAdExchanger
2 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromThe Drum
2 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAdExchanger
2 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromThe Drum
2 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
more#ai
Marketing tech
fromMarTech
1 hour ago

Martech replacement is slowing, and that changes everything | MarTech

Martech replacement activity sharply declined in 2025 across major categories, indicating a significant shift in behavior among marketing teams.
Marketing
fromThedrum
1 week ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
#creator-marketing
Marketing
fromForbes
1 week ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromExchangewire
1 day ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing
fromForbes
1 week ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromExchangewire
1 day ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
more#creator-marketing
#openai
Marketing tech
fromSkift
16 hours ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
Marketing tech
fromTNW | Insights
1 day ago

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
Marketing tech
fromAdExchanger
3 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromSkift
16 hours ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
Marketing tech
fromTNW | Insights
1 day ago

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
Marketing tech
fromAdExchanger
3 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
more#openai
Marketing tech
fromHubspot
19 hours ago

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.
#chatgpt
fromSearch Engine Roundtable
1 day ago
Marketing tech

OpenAI ChatGPT Ad Manager Interface

ChatGPT ad management interface allows campaign creation, budget setting, and CPC limits for advertisers.
Marketing tech
fromForbes
2 days ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromForbes
2 days ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
more#chatgpt
#google-ads
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ads Advisor Gains Three New Features

Google Ads Advisor introduces proactive troubleshooting, 24/7 security monitoring, and instant certifications to enhance campaign management and business growth.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ads Advisor Gains Three New Features

Google Ads Advisor introduces proactive troubleshooting, 24/7 security monitoring, and instant certifications to enhance campaign management and business growth.
more#google-ads
Marketing tech
fromExchangewire
1 day ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
Marketing tech
fromThedrum
21 hours ago

Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply and demand-side clients through interactive, digital out-of-home platform (DOOH)

Edison Interactive integrates with Equativ to enhance digital out of home media capabilities using advanced ad tech solutions.
Marketing tech
fromThedrum
1 day ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
Marketing tech
fromExchangewire
1 day ago

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.
Marketing tech
fromForbes
3 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing tech
fromEMARKETER
3 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
#ad-tech
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
more#ad-tech
Marketing tech
fromAdExchanger
2 days ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
Marketing tech
fromMarketing Dive
3 days ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
Marketing tech
fromAdExchanger
3 days ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
Marketing tech
fromThe Drum
6 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing tech
fromForbes
1 week ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromDigiday
2 months ago

Programmatic advertising on TV is set to increase this year

Programmatic CTV lowers barriers for small and medium brands, enabling targeted, measurable TV advertising that drives outcomes and revenue.
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