BranchLab aims to solve the dual challenge of poorly targeted TV advertising for health care providers and pharma advertisers: one-to-one targeting solutions do not easily translate to TV, and privacy laws are restricting the use of sensitive health data.
The startup, BranchLab, attracted investors due to its focus on an underserved market: Eric Franchi mentioned that the sector of TV advertising for health and pharma is 'extremely, woefully underserved,' driving interest in the company.
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