#programmatic-partnerships

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#programmatic-advertising #advertising #ai #digital-marketing #digital-advertising #ad-tech #transparency
#ad-tech
Marketing tech
fromAdExchanger
2 days ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
fromExchangewire
5 days ago
Marketing tech

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Marketing tech
fromDigiday
5 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromAdExchanger
2 days ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
Marketing tech
fromExchangewire
5 days ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromDigiday
5 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
more#ad-tech
#digital-marketing
Online marketing
fromForbes
19 hours ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
fromThedrum
9 hours ago
Marketing

Honcho recognised as a Google Premier Partner for 2022. ?

Honchō has evolved from an SEO-focused agency to a full-service digital marketing firm since its founding in 2008.
Online marketing
fromForbes
19 hours ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
Marketing
fromThedrum
9 hours ago

Honcho recognised as a Google Premier Partner for 2022. ?

Honchō has evolved from an SEO-focused agency to a full-service digital marketing firm since its founding in 2008.
more#digital-marketing
#email-marketing
Deliverability
fromVerticalResponse
3 hours ago

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.
Deliverability
fromVerticalResponse
3 hours ago

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.
more#email-marketing
Marketing
fromThe Drum
8 hours ago

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
Podcast
fromThedrum
1 day ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
Media industry
fromVariety
2 days ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
#ai
Marketing tech
fromAdExchanger
5 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAdExchanger
6 days ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromRAIN News
4 days ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromAdExchanger
5 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAdExchanger
6 days ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
more#ai
Digital life
fromForbes
6 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
#media-planning
Marketing tech
fromAdExchanger
2 days ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Media industry
fromExchangewire
4 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Marketing tech
fromAdExchanger
2 days ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Media industry
fromExchangewire
4 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
more#media-planning
fromThedrum
2 hours ago

Digital PR drives 40% lift in organic traffic for lead generation specialist

The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities.
Online marketing
#digital-advertising
Marketing
fromThedrum
16 hours ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.
Marketing
fromThedrum
14 hours ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.
Marketing tech
fromRAIN News
5 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
5 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing
fromThedrum
16 hours ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.
Marketing
fromThedrum
14 hours ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.
Marketing tech
fromRAIN News
5 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
5 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
more#digital-advertising
Online marketing
fromGeeky Gadgets
11 hours ago

3 Part Claude Framework That Completely Transforms Marketing Workflows

Marketing automation streamlines tasks, maintains brand consistency, and enables strategic growth through structured systems like Claude Design and Claude Skills.
#mobile-advertising
fromThedrum
12 hours ago
Marketing tech

African expansion for world's largest mobile advertising platform - Opera Mediaworks acquires AdVine

Marketing tech
fromThedrum
1 day ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Opera Mediaworks leads in mobile video advertising, leveraging technology to enhance brand engagement and reach in the digital space.
fromThedrum
12 hours ago
Marketing tech

African expansion for world's largest mobile advertising platform - Opera Mediaworks acquires AdVine

Marketing tech
fromThedrum
1 day ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Opera Mediaworks leads in mobile video advertising, leveraging technology to enhance brand engagement and reach in the digital space.
more#mobile-advertising
Deliverability
fromThedrum
1 day ago

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.
#advertising
Marketing tech
fromExchangewire
2 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromThedrum
5 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromExchangewire
1 week ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromExchangewire
2 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromAdExchanger
4 days ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromThedrum
5 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromExchangewire
1 week ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
more#advertising
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
#content-marketing
Marketing tech
fromThedrum
16 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
16 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
more#content-marketing
Marketing
fromThe Globe and Mail
1 day ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
Media industry
fromAdExchanger
1 week ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
#personalization
Marketing
fromEMARKETER
3 days ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Marketing tech
fromMarTech
2 days ago

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
Marketing
fromEMARKETER
3 days ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Marketing tech
fromMarTech
2 days ago

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
more#personalization
Marketing
fromThedrum
3 days ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing tech
fromThedrum
20 hours ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.
Marketing tech
fromExchangewire
2 days ago

Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

Bedrock Platform launched the first containerised DSP on Index Cloud, enhancing programmatic buying efficiency and decision-making capabilities.
#adobe
Marketing tech
fromComputerworld
2 days ago

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.
Marketing tech
fromComputerworld
4 days ago

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.
Marketing tech
fromComputerworld
2 days ago

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.
Marketing tech
fromComputerworld
4 days ago

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.
more#adobe
Marketing tech
fromExchangewire
3 days ago

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.
Marketing tech
fromExchangewire
3 days ago

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch's ad-serving tags are certified for OpenGlass's Advanced CTV Formats, enabling personalized advertising across major streaming platforms.
Marketing tech
fromNew York Post
2 days ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
Marketing tech
fromwww.marketingdive.com
3 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Marketing tech
fromExchangewire
2 days ago

Taboola Launches Realize+

Taboola launched Realize+, an AI-powered performance marketing platform that automates campaign decisions to enhance conversions and reduce manual effort.
#chatgpt
Marketing tech
fromAdExchanger
3 days ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromAdExchanger
3 days ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
more#chatgpt
Marketing tech
fromAdExchanger
3 days ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
#programmatic-advertising
Marketing tech
fromAdExchanger
4 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
fromAdExchanger
5 days ago
Marketing tech

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

Marketing tech
fromDigiday
3 weeks ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
4 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Marketing tech
fromAdExchanger
5 days ago

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

IAB Tech Lab formed the Programmatic Governance Council to address transparency issues in the $200 billion programmatic ad market.
Marketing tech
fromMarTech
1 week ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
1 week ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
3 weeks ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromDigiday
3 weeks ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
more#programmatic-advertising
Marketing tech
fromThedrum
4 days ago

Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply and demand-side clients through interactive, digital out-of-home platform (DOOH)

Edison Interactive integrates with Equativ to enhance digital out of home media capabilities using advanced ad tech solutions.
#openai
Marketing tech
fromMiami Herald
3 days ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromAdExchanger
6 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromMiami Herald
3 days ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromAdExchanger
6 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
more#openai
Marketing tech
fromDigiday
3 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing tech
fromExchangewire
4 days ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
Marketing tech
fromMarTech
4 days ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
Marketing tech
fromExchangewire
4 days ago

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.
Marketing tech
fromAdExchanger
5 days ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
Marketing tech
fromExchangewire
5 days ago

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
Marketing tech
fromMiami Herald
5 days ago

How to use Meta AI for business in 2026: Tips and how-tos

Meta AI automates customer journey tasks, enhancing efficiency and revenue generation for businesses in 2026.
Marketing tech
fromThedrum
6 days ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
Marketing tech
fromDigiday
5 days ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Marketing tech
fromExchangewire
1 week ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing tech
fromDigiday
1 week ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromExchangewire
2 weeks ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromAdExchanger
2 weeks ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromAdExchanger
3 weeks ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromAdExchanger
1 month ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromAdExchanger
1 month ago

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.
Marketing tech
fromDigiday
2 months ago

The case for and against bringing programmatic in-house

Brands are increasingly bringing programmatic media buying in-house to cut costs, move faster, and better integrate media with wider business operations.
Marketing tech
fromAdExchanger
2 months ago

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys | AdExchanger

OAAA updated the OpenOOH venue taxonomy to provide finer-grained, hierarchical OOH inventory classification to improve programmatic transparency and adoption.
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