#persona-building

#persona-building

Deborah Green, a frail 71-year-old woman, was the self-described general of the Aggressive Christianity Missions Training Corps, a cult that operated for decades.

For decades in SAAS, products reduced ambiguity. Users supplied constrained inputs, and the system handled the output. It's never been Minority Report cinematic, but it was predictable. By providing predictable environments for manipulating data, users learned by moving things, adjusting variables - and the outcome emerged through interaction.

Today's marketers operate in an environment shaped by algorithms that surface signals in real time, showing us what resonates, what converts and where attention is moving. Data is no longer a support function. It is the foundation of modern marketing.

AI is disrupting more than the software industry, and is doing so at a breakneck speed. Not long ago, designers were deep in Figma variables and pixel-perfect mockups. Now, tools like v0, Lovable, and Cursor are enabling instant, vibe-based prototyping that makes old methods feel almost quaint. What's coming into sharper focus isn't fidelity, it's foresight. Part of the work of Product Design today is conceptual: sensing trends, building future-proof systems, and thinking years ahead.

My role was straightforward: write queries (prompts and tasks) that would train AI agents to engage meaningfully with users. But as a UXer, one question immediately stood out - who are these users? Without a clear understanding of who the agent is interacting with, it's nearly impossible to create realistic queries that reflect how people engage with an agent. That's when I discovered a glitch in the task flow.

My role was straightforward: write queries (prompts and tasks) that would train AI agents to engage meaningfully with users. But as a UXer, one question immediately stood out - who are these users? Without a clear understanding of who the agent is interacting with, it's nearly impossible to create realistic queries that reflect how people engage with an agent. That's when I discovered a glitch in the task flow. There were no defined user archetypes guiding the query creation process. Team members were essentially reverse-engineering the work: you think of a task, write a query to help the agent execute it, and cross your fingers that it aligns with the needs of a hypothetical "ideal" user - one who might not even exist.

UX is entering a new era. At the centre of every design conversation in 2026 lies a singular force: Artificial Intelligence. It is now so pervasive that even five-year-olds can explain its utility, while the AI natives of the new Beta generation are coming of age in a world where a conversational digital collaborator is not a feature but a baseline reality.