"Personalization has become a baseline expectation across industries. Deloitte has found that nearly three quarters of consumers are more likely to buy from brands that personalize, and McKinsey has shown that companies that excel at personalization generate up to 40% more revenue than their peers. The economic upside is clear, and AI is quickly scaling these capabilities. Michelle Taite is a marketing executive and keynote speaker known for building brands at the intersection of creativity, technology, and emotional connection."
"She most recently served as chief marketing officer of Intuit Mailchimp. Previously, she was the VP of global marketing for Intuit QuickBooks at Intuit and held roles at Unilever and New Balance. She serves on the Association of National Advertisers Global CMO Growth Council and was named one of Business Insider's Most Innovative CMOs in 2023."
Personalization has become a baseline expectation across industries and drives measurable consumer preference and revenue. Deloitte finds nearly three quarters of consumers are more likely to buy from brands that personalize. McKinsey shows companies that excel at personalization can generate up to 40% more revenue than peers. The economic upside from personalization is substantial, and artificial intelligence is rapidly scaling capabilities to deliver individualized experiences at scale. Michelle Taite is a marketing executive known for building brands at the intersection of creativity, technology, and emotional connection. She served as chief marketing officer of Intuit Mailchimp and previously led global marketing for Intuit QuickBooks, with earlier roles at Unilever and New Balance.
Read at Harvard Business Review
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