#fighter-marketing
#fighter-marketing

UFC 327: Kevin Holland "Learned the Long Way" That Callouts Are Just Business

Kevin Holland embraces callouts as part of the fight business and is focused on his upcoming match against Randy Brown.

Miami

8 hours ago

Randy Brown Expecting "Same Old Kevin" Holland at UFC 327

Randy Brown feels both a veteran and an up-and-comer as he prepares for UFC 327 against Kevin Holland.

UFC 327's Patricio Pitbull on Pico: "He Usually Doesn't Defend Sh*t"

Patricio Pitbull and Aaron Pico will finally face off at UFC 327 after a long-awaited matchup originally intended for Bellator.

UFC 327: Prochazka vs. Ulberg Pre-Fight Press Conference Live Stream

UFC 327 will feature Jiri Prochazka vs. Carlos Ulberg for the vacant light heavyweight championship.

Aaron Pico to Pitbull Ahead of UFC 327: "Be Careful What You Wish For"

Aaron Pico views his fight with Patricio Pitbull as just another match, despite its significance after years of anticipation.

Dana White: UFC White House card will proceed through inclement weather

Dana White will hold a UFC fight card at the White House on June 14, regardless of weather, except for lightning.

UFC 327: Kevin Holland "Learned the Long Way" That Callouts Are Just Business

Kevin Holland embraces callouts as part of the fight business and is focused on his upcoming match against Randy Brown.

Miami

8 hours ago

Randy Brown Expecting "Same Old Kevin" Holland at UFC 327

Randy Brown feels both a veteran and an up-and-comer as he prepares for UFC 327 against Kevin Holland.

UFC 327's Patricio Pitbull on Pico: "He Usually Doesn't Defend Sh*t"

Patricio Pitbull and Aaron Pico will finally face off at UFC 327 after a long-awaited matchup originally intended for Bellator.

UFC 327: Prochazka vs. Ulberg Pre-Fight Press Conference Live Stream

UFC 327 will feature Jiri Prochazka vs. Carlos Ulberg for the vacant light heavyweight championship.

Aaron Pico to Pitbull Ahead of UFC 327: "Be Careful What You Wish For"

Aaron Pico views his fight with Patricio Pitbull as just another match, despite its significance after years of anticipation.

Online Community Development

Dana White: UFC White House card will proceed through inclement weather

Dana White will hold a UFC fight card at the White House on June 14, regardless of weather, except for lightning.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

Online Community Development

21 hours ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

more#marketing

#social-media

fromTech Times

22 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromTech Times

22 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

Online marketing

fromwww.businessinsider.com

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

more#social-media

Russo-Ukrainian War

12 hours ago

Marines say the best attack drone pilots might be dirt bikers, not gamers

Dirt bikers and boaters are often better drone operators than gamers among Marines.

Soccer (FIFA)

fromESPN.com

Why missing Champions League can boost Premier League teams: What data shows

Finishing in the top four is crucial for Arsenal's financial future and competitive viability, despite lacking immediate silverware.

Privacy professionals

Your Next Buyer Is Googling You Right Now

In 2026, buyers prioritize fintech legitimacy over features, making trust a crucial stage in the decision-making process.

Deliverability

fromAWeber

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.

Exercise

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

Law

fromNewsmax

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.

Television

fromThe Verge

fromThe Hollywood Reporter

Fubo's mobile app is pushing more sports highlights

Fubo updates its mobile app with new features including short-form videos, live previews, and enhanced AI-driven Team Channels for sports streaming.

Media industry

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

Fashion & style

fromCbsnews

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.

Growth hacking

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.

Web design

fromMajic 102.3

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.

10 hours ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

13 hours ago

Justin Clarke, Nkosi Ndebele Thrill Crowd at PFL Pretoria

Nkosi Ndebele, the 2025 PFL Africa bantamweight champion, showcased his dominance by defeating Michele Clemente with a unanimous decision, outstriking him throughout the fight.

MMA

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

Deliverability

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Online marketing

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.

fromEMARKETER

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

12 hours ago

Rodrigo Nascimento eyes unexpected shot for revenge at PFL Chicago

Rodrigo Nascimento aims to reset his career with a rematch against Alexander Romanov in the PFL after his UFC experience.

fromLondon Business News | Londonlovesbusiness.com

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.

Online marketing

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.

21 hours ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.

ONE Friday Fights 150 & The Inner Circle Live Stream and Results

Regian Eersel, a prominent fighter in the ONE Championship, aimed to reclaim his status by competing for the vacant lightweight kickboxing title against Rungrawee Sitsongpeenong at ONE Friday Fights 150.

MMA

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

fromFast Company

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

more#ai

fromPR Daily

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

fromBuffer: All-you-need social media toolkit for small businesses

3 weeks ago

Replying to Your Comments on Facebook Boosts Engagement

Engaging with comments on Facebook posts can increase reactions by approximately 9.5%.

from24/7 Wall St.

17 hours ago

Got $10,000? Here's the Clear Winner Between Meta and Alphabet

Alphabet and Meta both exceeded quarterly expectations, but their business models and AI strategies differ significantly.

UFC 327: Prochazka vs. Ulberg Weigh-In Results

A new light heavyweight champion will be crowned at UFC 327, while the flyweight title fight has been postponed due to injury.

MMA

Azamat Murzakanov Says Brazilian Fans Are Rooting for Him Ahead of UFC 327

MMA

UFC 327: Carlos Ulberg Feels Dominant Win Could Lure Pereira Back to 205

MMA

Updated Main Card Announced for UFC 327

23 hours ago

UFC 327: Prochazka vs. Ulberg Weigh-In Results

A new light heavyweight champion will be crowned at UFC 327, while the flyweight title fight has been postponed due to injury.

Azamat Murzakanov Says Brazilian Fans Are Rooting for Him Ahead of UFC 327

Murzakanov humorously addresses his Instagram followers and Brazilian support ahead of UFC 327 fight against Costa.

UFC 327: Carlos Ulberg Feels Dominant Win Could Lure Pereira Back to 205

Carlos Ulberg aims to prove himself as the best light heavyweight in his first UFC title fight against Jiri Prochazka at UFC 327.

Updated Main Card Announced for UFC 327

Paulo Costa and Azamat Murzakanov will co-headline UFC 327 after a title clash was postponed.

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

fromLindsey Gamble

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.

fromMarketing Dive

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.

#tyson-fury

fromwww.aljazeera.com

Tyson Fury insists he's still got it' ahead of Makhmudov comeback fight

Tyson Fury focuses on his upcoming fight against Arslanbek Makhmudov before considering a match with Anthony Joshua.

fromwww.theguardian.com

For the first time I'm the hunter': Fury relishes return to face Makhmudov

Tyson Fury promises a knockout victory against Arslanbek Makhmudov in his comeback fight at Tottenham Hotspur Stadium.

fromwww.aljazeera.com

Tyson Fury insists he's still got it' ahead of Makhmudov comeback fight

Tyson Fury focuses on his upcoming fight against Arslanbek Makhmudov before considering a match with Anthony Joshua.

fromwww.theguardian.com

For the first time I'm the hunter': Fury relishes return to face Makhmudov

Tyson Fury promises a knockout victory against Arslanbek Makhmudov in his comeback fight at Tottenham Hotspur Stadium.

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.

fromNeil Patel

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.

fromTheZenParent

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.

#ai-in-advertising

fromAdExchanger

Marketing tech

What Is AI Automating In Ad Tech? | AdExchanger

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

fromAdExchanger

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

more#ai-in-advertising

fromMiami Herald

11 marketing budget mistakes to avoid (and how to avoid them)

Avoid common marketing budget mistakes to maximize ROI and ensure effective investment.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Aureo Cruz confident ahead of PFL Africa debut: 'I have all the weapons'

Aureo Cruz makes his PFL debut against Abdoul Razac Sankara, bringing a perfect 3-0 record and extensive training in martial arts.

1 week ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

The Ultimate Fighter Season 34 to begin in June, coached by 2 UFC Hall of Famers

The 34th season of 'The Ultimate Fighter' features Team Cormier vs. Team Bisping, starting June 14, with 16 fighters competing.

fromEMARKETER

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

Marketing tech

from24/7 Wall St.

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.

22-time Octagon veteran requests UFC release

Pedro Munhoz has requested his release from the UFC to explore new opportunities while remaining focused on continuing his fighting career.

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

2 weeks ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.

fromNeil Patel

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.

fromEMARKETER

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.

fromHubspot

in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.

#google

fromBenzinga

Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

fromBenzinga

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

UFC veteran Darren Till inks multi-fight deal with BKFC

Darren Till will debut in Bare Knuckle Fighting Championship at BKFC 90 in Birmingham, England against an opponent to be determined.

fromHubspot

in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.

fromnews.bitcoin.com

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.

Mitch McKee Reveals Motivation for Signing with PFL

Mitch McKee embraces his PFL debut against Sergio Pettis, viewing it as a significant opportunity to prove himself in the promotion.

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.

Happydemics Launches 'In-Flight Mode' to Optimise Brand Outcomes While Campaigns Are Still Airborne

In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.

Marketing tech

Raufeon Stots on House Flipping, Taking on Khabib's Prodigy, and the PFL Title Picture

Raufeon Stots has focused on house flipping during his time away from fighting, preparing to return against unbeaten Renat Khavalov at PFL Chicago.

fromTNW | Artificial-Intelligence

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

Khamzat Chimaev not worried about any potential middleweight opponent

Khamzat Chimaev expresses unwavering confidence in his ability to win fights, viewing opponents as less formidable than himself.

fromAdExchanger

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.

UFC champ Ilia Topuria surprises fan with video call

Ilia Topuria surprised a fan who texted him 992 times with a heartfelt video call.

fromThe Drum

2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Online marketing

1 week ago

What's Next: UFC Seattle Winners

UFC Seattle showcased thrilling fights and significant performances, establishing it as a standout event of 2026.