How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content | AdExchanger
By Staying alive is an ongoing struggle for media companies.To stave off revenue decreases, which have averaged a 9% decline every year over the past six years, according to Brian Wieser's Madison and Wall Substack, publishing has tried assorted tactics.From paywalls to a clumsy scramble toward video, publishing is trying to make its $18 billion business survive and remain relevant.
How Co-Marketers Can Leverage Creator Collabs and Branded Content on Facebook
If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags.
This Streaming Channel Monetizes With Shoppable Liquor Ads | AdExchanger
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Soap operas were started as a way to sell soap.Shoppable streaming channel Spirits Network launched as a platform to help sell booze.The channel, which was rolled out by NBTV in 2019 - good timing in retrospect, considering the pandemic would cause bars around the country to close their doors - is part of a growing trend of content studios producing long-form sponsored video for advertisers.
DTC meat brand ButcherBox taps influencers to reach parents through short form videos
Direct-to-consumer meat brand ButcherBox is looking to reach new audiences, especially parents, with a short form video series featuring social media influencers who are also parents.
Demystifying The Ad Tech Tax?; Advantage+ Won't Woo Buyers Away From Meta's Adversaries | AdExchanger
A pox on the ad tech tax.Google initially launched its tool, Confirming Gross Revenue, last summer before making it publicly available through Ad Manager and DV360 this week.How well it's working, however, is another story.So, is the ad tech tax problem overstated or is the tool insufficient?Perhaps both.
Comms pros' predictions for 2023: Media and social media - PR Daily
Ragan Insider Premium Content While these losses are painful and carry ominous signs for the health of our overall society, PR professionals are seeing an evolution of their work.Yes, traditional media relations will still play a role moving forward - but so will branded content, thought leadership, influencers and more.
TikTok Publishes New Guide to 'Shoppertainment' and Connecting with Consumers in the App
TikTok has repeatedly explained that it's not a social media app, it's an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such.That approach also extends to advertising in the app, and facilitating connection between users and products, via what TikTok calls ' Shoppertainment ', which seeks to align these two key elements.
Top 5 tips for marketers to research their target audience
Stevie Keen is The Drum's audience development manager.For The Drum's Content Marketing in Focus, she shares her top tips on how marketers can research their target audience so that their content effectively reaches and resonates with them.It can be daunting to know where to begin when researching your target audience.
Top 5 tips for marketers to research their target audience research
Stevie Keen is The Drum's audience development manager.For The Drum's Content Marketing in Focus, she shares her top tips on how marketers can research their target audience so that their content effectively reaches and resonates with them.It can be daunting to know where to begin when researching your target audience.
Twitch Rolls Out A Branded Content Tool to Help Streamers Disclose Paid Promotions - Lindsey Gamble
While the tool may meet certain disclosure requirements, Twitch says creators and brand partners are still responsible for "complying with all applicable laws and regulations for branded content."The Branded Content Disclosure tool is a timely addition, considering that Twitch is currently testing new sponsorship solutions between creators and brands.
TikTok launches a Talent Manager Portal so managers can negotiate brand deals for clients
TikTok is making it easier for brands to work with its "megastar" creators with an update to its Creator Marketplace that now invites talent managers to oversee, execute and analyze the brand opportunities and campaigns being presented to their clients.This week, the video entertainment platform introduced a new Talent Manager Portal as a part of the TikTok Creator Marketplace - its platform that allows brands and agencies to connect with 800,000 qualified creators around the world.
Q&A: How Vox Media's branded content studio is working to integrate its podcast ad capabilities post-merger
Three months after Vox Media and Group Nine's branded content studios merged, the newly combined Vox Creative is using its different podcast ad formats to integrate audio advertising into advertisers' campaigns or to upsell advertisers already in the space, according to svp Yosef Johnson and executive producer of audio Annu Subramanian.
Future plc's half-year earnings reveal a lagging U.S. business
Future plc had a slow start to its fiscal year, with overall revenue flat from October 2022 to March 2023 year over year, according to its half-year earnings announced on Thursday.The U.S. side of the business in particular lagged behind Future plc's U.K. business, with audience and revenue down.And the company doesn't think the second half of its fiscal year will fare much better.
Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners
The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences.DE&I initiatives remain top priorities for brands as they develop new ways to share the voice of underrepresented groups.
Google and Adobe have a secret weapon against Microsoft and OpenAI
Google Bard just got a new powerful ally to fight against Microsoft and OpenAI in the generative artificial intelligence wars.It will add Adobe's Firefly to Bard, Google's experimental conversational AI that competes with the Bingified and regular versions of ChatGPT.Firefly is Adobe's generative AI for synthesizing images a la DALL-E, Midjourney, Stable Diffusion.
4 Ai Tools You Should be Whitelisted For as a Designer
There are some fantastic Ai tools available on the market right now, but to be competitive we have to get ahead of the curve - In this article, let's talk about four tools on my radar that all designers should whitelist for (They're free too!)This one's a Figma plugin that does magic, just like it says!
theSkimm Launches an In-House Creative Agency, SKM Labs
After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue.The media company, which operated for years as a newsletter before branching into additional channels, announced the launch of its new in-house creative agency, SKM Lab, an evolution of the branded content work the publisher has long provided for its advertising clients.
In graphic detail: Publishers' full year 2022 earnings
Publishers' high hopes for 2022 were brought down to earth about halfway through the year.The first revenue stream that felt the impact of the economic downturn was advertising, but by the end of the year, subscriptions began to slow and some publishers reported dips in consumer revenue streams, like affiliate commerce.
Digiday+ Research: Publishers streamline revenue sources, with direct-sold ads top money driver
* By Julia Tabisz
Interested in sharing your perspectives on the media and marketing industries?Join the Digiday research panel.Publishers aren't feeling their best about revenue or the economy overall.Digiday+ Research surveyed 112 publisher professionals to find out how this is affecting their revenue sources, if at all.
Canva templates every small business owner needs to know about
Anyone who owns a business, runs a blog, or has a side hustle has heard of the wonders of Canva(Opens in a new tab) .Instead of creating documents and designs from scratch, business owners pick from the thousands of templates Canva offers to advertise, invoice, and promote in whatever way they need.
Radical new logos almost always divide opinion, and media companies, along with sports teams, seem to be particularly liable to suffer a backlash when they reveal new designs.The UK's Independent Television News, better known as ITN, had a logo that was widely recognised across Britain and that lasted the company for an incredible 50 years.
"No designer is an island entire of itself."Long gone are the days of designs meticulously crafted in the privacy of your secluded art studio.You probably work in tandem with fellow designers, developers and stakeholders.While polishing your animations, you might experience some communication glitches.
Adform Launches Global Partner Programme Leveraging its Ad Tech Platform Capabilities
Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities for commercial partners enabling them to leverage Adform's network and solutions with their own customers and prospects.Adform's Global Partner Programme will empower agencies, resellers, service partners, and consultancies worldwide to use its sector expertise and technological solutions to ensure best performance and service to their advertising clients.
Advertiser Skittishness Is Stunting BuzzFeed's Ad Revenue Growth | AdExchanger
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue.Total revenues were $104 million, up 15% YoY, and in line with its expectations.Advertising revenue was $50 million, matching last year's Q3.Ad revenue growth decelerated compared to Q2, "driven by ongoing price compression and uncertainty around consumer demand," said BuzzFeed CFO Felicia DellaFortuna.
Digiday+ Research: Publishers kick ad sales activations into high gear ahead of anticipated slow holiday
| By Julia Tabisz
Earlier this week, we covered how publishers as a whole lack optimism about ad sales heading into the holidays.So, what is their plan?It turns out publishers are going to try a little bit of everything this year to give ad sales a boost, according to Digiday+ Research.That includes ad sales activations, branded content, social promotions and email promotions - just as they did last year, according to Digiday, which surveyed 126 publisher professionals between last year and this year.
Instacart Gets Into Actual Carts; YouTube Keeps An Ace Up Its Shortsleeves | AdExchanger
Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine.But Instacart hired expansively to meet demand.
Yahoo Teams Up With StarHub to Launch Premier League Topic Hub
As part of the campaign, which will run till 31 December 2022, readers will be able to access all Premier League-related content within the topic hub - featuring a mix of Yahoo's editorial and aggregated content and StarHub's branded content that includes pre-match predictions, post-match reviews, and team and player analyses.
How did an alcoholic beverage company manage to reach nationwide distribution without a single dollar spent on marketing?Nick Califano, the COO of the hard tea and canned cocktail maker Loverboy, joins Up Next in Commerce to discuss the unique journey that propelled the company from reality TV scene-stealer to retail shelves across the country.
EU confirms multiple ongoing investigations into TikTok data practices | Engadget
Dado Ruvic / reuters The president of the European Commission, the executive branch of the European Union, has confirmed there are multiple ongoing investigations into .The probes concern the transfer of EU citizens' data to China and targeted advertising aimed at minors.Investigators are seeking to ensure that TikTok meets General Data Protection Regulation () requirements.
Insider video ad revenue grows from onsite, direct-sold deals
Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider's owned & operated and other platforms like YouTube.Revenue coming from video ads on Insider's site grew 71% year over year, according to the company, which did not provide exact figures for this story.
Chicago Reader publisher to step down after hard-fought battle to convert alternative newspaper to nonprofit
Three months after completing a long and challenging quest to convert the Chicago Reader to a nonprofit, Tracy Baim announced she is stepping down as publisher of the storied alternative newspaper by the end of the year.
TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe
TikTok has agreed to change its policies around branded content to ensure greater transparency, in line with EU rules, which will also see it implement new regulations around the promotion of alcohol, cigarettes and 'get rich quick' schemes within the app.
Meta Outlines New Opportunities for Reels Creators via Facebook Stars Donations
As part of its announcement of opening up its expanded monetization options for creators earlier this week, Meta noted that it will be Facebook Stars creator donation process to all