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#social-media
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Media industry
fromNatesilver
10 hours ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Online Community Development
fromTechCrunch
15 hours ago

As people look for ways to make new friends, here are the apps promising to help | TechCrunch

The rise of friendship apps addresses increasing loneliness and social isolation, providing platforms for meaningful connections among individuals.
LA Dodgers
fromCalifornia Post
7 hours ago

81-year-old lifelong Dodgers fan left devastated by brutal new policy

The Dodgers' digital-only ticket policy alienates loyal fans like Errol Segal, who has held season tickets for 50 years.
Music production
fromBusiness Matters
4 days ago

Why SMEs Should Treat Music as Part of the Customer Experience

Music significantly influences customer experience and brand perception in SMEs, yet it is often overlooked in favor of visual elements.
Online marketing
fromEntrepreneur
19 hours ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Miami Marlins
fromwww.theguardian.com
20 hours ago

We're home': Even in a draw, Inter Miami's stadium opener was a win for David Beckham

David Beckham's vision for Inter Miami culminated in the inaugural game at Nu Stadium, showcasing soccer's growth in the U.S.
Marketing
fromFortune
20 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Startup companies
fromwww.businessinsider.com
23 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
LA Clippers
fromThe Spun
1 day ago

Dan Hurley's Wife Calls Out Rival Fanbase Before Final Four

Andrea Hurley criticized St. John's fans for rooting against UConn, calling their actions 'really sad' and 'crappy'.
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
fromwww.theguardian.com
2 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Video games
fromKotaku
2 days ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Boston Celtics
fromMashable
3 days ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
LGBT
fromQueerty
2 days ago

NFL player has a challenge for anti-gay athletes & they're not gonna like it... - Queerty

Pro athletes should address significant social issues rather than selectively support certain beliefs through religious texts.
Games
fromGame Informer
5 days ago

The Video Games You Should Play This Weekend - April 3

Darth Clark returned to Game Informer, and The Super Mario Galaxy Movie was released, marking significant events in the gaming industry.
Television
fromMiami Herald
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Fundraising
fromFast Company
2 days ago

How giving starts progress and leadership scales it

Volatility and accountability are transforming philanthropy, requiring leadership to drive impactful change.
fromwww.bbc.com
3 days ago

From shame to pride - inside Europe's most exciting league

The table is so tight that the title race and the fight to survive relegation looks like going to the wire, with teams battling for Europe still also looking over their shoulder at the relegation zone.
Europe politics
fromKotaku
5 days ago

New Lego Contest Teases Big Pokemon TCG Crossover

Lego has announced a new Lego Ideas contest that will see one fan's Pokémon card build turned into a real set. The so-called 'Pokémon Trading Card Game Challenge' is all about fans submitting designs for Lego sets of between 400 and 2500 pieces that recreate an original 'dynamic' Pokémon TCG card.
Board games
Careers
fromFast Company
5 days ago

March Madness fatigue: Why some office workers hate 'sportsball'

March Madness can create workplace exclusion and distraction, highlighting the need for inclusive team culture.
Liverpool FC
fromBBC
6 days ago

More than the Score - From Salah to LeBron: How do fans cope when their favourites leave? - BBC Sounds

Mohamed Salah will leave Liverpool after nine years, marking the end of an era for the club and its fans.
MMA
fromKotaku
6 days ago

UFC Boss Dana White Tells Fans To Shut Up About AI Ads

Dana White confirmed UFC's use of AI-generated images and dismissed fan concerns, urging them to simply consume the product.
#sports
Running
fromwww.theguardian.com
1 week ago

Readers reply: American football takes for ever. In which other sports do you spend most of your time not playing the game?

Many sports involve significantly more downtime than actual gameplay, with activities like golf and sailing exemplifying this phenomenon.
Relationships
fromSilicon Canals
1 week ago

Men who say "we" when referring to their favorite sports team aren't delusional - they've found one of the last remaining places in adult life where belonging is unconditional, identity is shared without negotiation, and nobody asks them to explain why it matters so much - Silicon Canals

Men's identification with their sports teams fosters a sense of community and identity without the need for qualifications or conditions.
Running
fromwww.theguardian.com
1 week ago

Readers reply: American football takes for ever. In which other sports do you spend most of your time not playing the game?

Many sports involve significantly more downtime than actual gameplay, with activities like golf and sailing exemplifying this phenomenon.
Relationships
fromSilicon Canals
1 week ago

Men who say "we" when referring to their favorite sports team aren't delusional - they've found one of the last remaining places in adult life where belonging is unconditional, identity is shared without negotiation, and nobody asks them to explain why it matters so much - Silicon Canals

Men's identification with their sports teams fosters a sense of community and identity without the need for qualifications or conditions.
Soccer (FIFA)
fromwww.bbc.com
1 week ago

Can you ever stop supporting your football team?

Supporting a football team is a lifelong commitment filled with joy and heartache, often chosen before one can fully understand the implications.
National Hockey League
fromTheLeafsNation
1 day ago

Instant Reaction: Kings outlast Maple Leafs in barn burner to keep playoff hopes alive, improve Leafs' top-5 odds

The Toronto Maple Leafs' playoff elimination leads to a focus on draft lottery implications rather than game outcomes.
#sports-marketing
Marketing
fromDigiday
3 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

Marketing
fromDigiday
3 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromSnowBrains
1 week ago

The Snow League Announces Collaboration with Google Cloud to Enhance Fan Experience - SnowBrains

At The Snow League, we're committed to pushing the boundaries of what's possible in sport and technology. Working with Google Cloud allows us to bridge the language gap for our fans in over 100 countries.
Snowboarding
Miami Marlins
fromMarlin Maniac
2 days ago

Miami Marlins need to spend April earning May attendance boost

The Miami Marlins faced poor attendance during their homestand despite a strong performance by pitcher Sandy Alcantara.
Video games
fromGameSpot
2 days ago

All The Free Fortnite Cosmetics Available To Unlock Right Now

Fortnite offers numerous free cosmetics, making it easier to enjoy the game without spending money on skins and emotes.
Media industry
fromEntrepreneur
3 days ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Games
fromFuncheap
4 days ago

AI-Powered Mystery Match Night "Someone in the Crowd" (SF)

An AI-powered matchmaking event focuses on creating real connections through intentional pairings and engaging activities.
LA Clippers
fromESPN.com
4 days ago

Inside the Clippers' Wall: How 4,500 fans turn the Intuit Dome into chaos

The Intuit Dome features a unique design element called 'The Swell' that creates a challenging environment for opposing players.
fromOver the Monster
5 days ago

Today on OTM: Did you forget how much of a grind baseball is?

The offense feels like it's been slumping for weeks, even though it's only four games. Baseball season is a grind, though, and nobody wins 162 games in a row.
Boston Red Sox
Marketing
fromCity AM
2 days ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Miami Marlins
fromSoccer News
2 days ago

Los Angeles FC v Orlando City: Perelman proud of awesome attitude - Soccer News

Martin Perelman is pleased with Orlando City's player attitude despite recent struggles and an injury crisis ahead of their match against LAFC.
#creator-economy
Media industry
fromForbes
4 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
fromForbes
4 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Media industry
fromForbes
4 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Social media marketing
fromTechCrunch
3 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Video games
fromFast Company
4 days ago

Meet the 'Club Penguin' superfans giving the game a second life

Club Penguin was a popular virtual world for tweens, but it faced shutdowns and attempts at revival after Disney's closure.
#nintendo
Video games
fromThe Verge
4 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
Video games
fromThe Verge
4 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
English Premier League
fromwww.theguardian.com
5 days ago

The Breakdown | Parling's TV spat with Doyle symbolises the tug of war for rugby's modern soul

Geoff Parling's reaction to a TV presenter on the pitch became a viral moment, highlighting tensions between media and sports preparation.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Video games
fromGamesBeat
5 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
#tiktok
Games
fromTechCrunch
5 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
Games
fromTechCrunch
5 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
fromGamesBeat
5 days ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
#experiential-marketing
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
fromThe Verge
6 days ago

150 million users later, Roblox competitor Rec Room is shutting down

"We never quite figured out how to make Rec Room a sustainably profitable business, and our costs always ended up overwhelming the revenue we brought in."
Video games
fromIndependent
4 weeks ago

'The world of football and sports is sort of the Disneyland of drinking'

Leigh Steinberg has worked for five decades as a sports agent, particularly in the NFL and most notably with franchise quarterbacks. He doesn't need to do celebrity name-dropping; the evidence is all around him. On his shelf is a picture of him with Barack Obama. There's one of him with Julia Roberts on the set of Ocean's Eleven.
Los Angeles Rams
fromwww.marketingdive.com
4 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.
Marketing
Marketing
fromForbes
3 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing
fromEntrepreneur
6 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Video games
fromwww.theguardian.com
2 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Social media marketing
fromwww.socialmediatoday.com
3 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
fromDigiday
3 weeks ago

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Skiing
fromDefector
1 month ago

It's Time To Get Cozy At The Podium | Defector

Medal-winning Olympians swap damp performance gear for insulated outerwear and warm beanies on the podium to stay cozy after events.
Marketing
fromDigiday
1 week ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
Social media marketing
fromInc
4 weeks ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Chicago Blackhawks
fromFast Company
1 month ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
Marketing
fromFast Company
3 weeks ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
fromBavarian Football Works
1 month ago

Which fanbase do you have an irrational dislike for?

In the Bundesliga, the obvious starting point is Borussia Dortmund. Their Yellow Wall is iconic, the atmosphere incredible, and the tradition undeniable. Yet the nonstop "underdog versus Bayern Munich" narrative can feel exhausting. You respect the passion, but the moral-victory energy after narrow losses? That can grate. Then there's Schalke 04. Even during seasons when Schalke aren't competing near the top, the anti-Bayern Munich sentiment never fades. Maybe it's regional pride, maybe it's history,
Soccer (FIFA)
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
fromThe Drum
1 month ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Television
fromPsychology Today
2 months ago

Everyone's Talking About 'Heated Rivalry'-Here's Why

Romantic media elicit oxytocin, foster empathy, and provide a healthy escape that increases emotional understanding, resilience, and widespread audience appeal.
Social media marketing
fromNeil Patel
2 months ago

Discord as an Engagement and Digital PR Platform

Discord enables brands to build direct, real-time relationships and PR outcomes by facilitating open, persistent, and context-rich conversations rather than broadcast messaging.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
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