The Sports World Is Getting The Retail Media Bug | AdExchanger
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The Sports World Is Getting The Retail Media Bug | AdExchanger
""The amount of inbound calls we've received from our partner [NBA] teams and from other leagues has been sort of overwhelming. We'd be very excited for other teams and leagues to launch their own RMNs along the same lines.""
""The booming youth sports industry has 'only one big winner,' jests the headline of a WSJ profile of Dick's Sporting Goods earlier this month.""
""The Aspen Institute-backed State of Play report rates baseball and softball as having the biggest drop-off in overall five-year participation rates in the US among the major sports.""
Pacers Sports & Entertainment launched the Fieldhouse Media Network in collaboration with Deloitte and Yieldmo to enhance sponsorship marketing. This initiative aims to extend advertising beyond the stadium to online platforms, targeting specific keywords related to players and basketball events. The response from other NBA teams and leagues has been overwhelmingly positive, indicating a potential trend in the sports industry. Additionally, the youth sports sector is experiencing rising costs due to increased marketing efforts, with Dick's Sporting Goods emerging as a significant player in the market.
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