#data-collaboration

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first-party-data
Digiday
1 month ago
Marketing

Why connectivity is critical for clean rooms to turn signal loss into signal gain

Clean room technology aids in signal gain post-third-party cookie deprecation.
Marketers are leveraging omnichannel strategies to personalize interactions and drive business outcomes. [ more ]
Digiday
1 month ago
Marketing

How data clean rooms are enhancing retail media transparency and effectiveness

Retail media networks market segment to more than double to over $100 billion by 2027.
Data clean rooms essential for secure data collaboration in retail media, especially with the deprecation of third-party cookies. [ more ]
AdExchanger
1 month ago
Marketing tech

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger

First-party data is crucial post-third-party cookie demise.
CDPs are evolving to enhance data collaboration for better targeting. [ more ]
MarTech
3 months ago
Marketing

Webinar: Beyond silos - data collaboration strategies for marketing success | MarTech

First-party data is becoming more important for digital marketers as cookies are phased out.
Data collaboration strategies can help marketers preserve adressability and reduce media waste. [ more ]
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Exchangewire
1 week ago
Marketing

Navigating the New Advertising Landscape

Google delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges. [ more ]
The Drum
3 weeks ago
Marketing

Unbiased measurement: A north star for mobile and app marketers in 2024

Brands must prioritize trust in a changing marketing ecosystem. [ more ]
MarTech
2 months ago
Marketing

TransUnion announces data clean room partnership with Snowflake | MarTech

Users can now access TruAudience's marketing identity graph in Samooha for secure data collaboration.
Samooha by Snowflake provides data clean room functionality without data migration, appealing to marketers. [ more ]
Exchangewire
2 months ago
Marketing

As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

Lotame has launched Lotame Collaborate, a data collaboration tool that simplifies how digital marketers and media owners unlock the potential of first-party data within their organisation and across partners.
The demand for data collaboration technology is increasing as digital marketers and media owners seek secure ways to share data and improve its scale and value in the absence of third-party cookies. [ more ]
TechCrunch
1 week ago
Data science

Atlan scores $105M for its data control plane, as LLMs boost importance of data | TechCrunch

Atlan founders have deep roots in data governance since their work on India's national data platform, leading to a tool for managing and collaborating on data.
Atlan aims to simplify the complexity of organizations' data ecosystems by creating a single source of truth and facilitating collaboration and problem-solving. [ more ]
Amazon Web Services
2 months ago
DevOps

Run an audience overlap analysis in AWS Clean Rooms | Amazon Web Services

Data collaboration is crucial for advertisers, publishers, and ad tech providers.
Audience overlap analysis helps in media planning and assessing partnerships. [ more ]
Digiday
3 months ago
Marketing tech

How the digital ad industry is forging a path to privacy-safe data

Data collaboration is crucial in the absence of third-party cookies.
Interoperability is essential for successful post-cookies data strategies. [ more ]
DATAVERSITY
5 months ago
Privacy professionals

Unlocking the Full Potential of Data Collaboration Through PETs - DATAVERSITY

Data collaboration is essential for businesses to thrive in the digital age.
Privacy-enhancing technologies (PETs) can help organizations extract insights from data without violating privacy.
Organizations should prioritize privacy as the foundation of their data collaboration strategies. [ more ]
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