"TransUnion's leading identity data and enrichment augment our data clean room and enable seamless data collaboration across marketing channels, without the need to directly share sensitive customer data," said Kamakshi Sivaramakrishnan, co-founder, Samooha.
Why we care. Snowflake's influence in the customer data and advertising eco-system continues to grow as it seeks to persuade the industry that operating with cross-enterprise data in the data warehouse is a superior strategy to migrating data from selected sources to a platform used for narrow (marketing, sales, support, etc.) purposes.
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