There was a comment from MobilityWare's VP of marketing, Zach Pond, who said that 'this version of AI is the best you've used in your life but is the worst you'll use for the rest of your life.'
Marketers continue to prioritize key issues pertaining to privacy technology within their tech stack, grappling with signal loss and seeking ways to better understand insights from customers and tap into more data from advertising entities.
New channels for data collaboration have emerged in mobile marketing, with a focus on retail and commerce media as a priority for brands in 2024, highlighting frustrations with tech stacks not working together seamlessly.
The industry is troubled by martech and adtech companies that lack trustworthiness, emphasizing the importance of trust in the industry.
[
add
]
[
|
|
...
]