#mobile-marketing

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The Drum
3 weeks ago
Marketing

Unbiased measurement: A north star for mobile and app marketers in 2024

Brands must prioritize trust in a changing marketing ecosystem. [ more ]
Cequens
1 month ago
Marketing

How to use mobile marketing for great customer experiences in Ramadan 2024

Ramadan is a prime time for businesses to utilize mobile marketing and enhance customer experience.
Consumer habits during Ramadan show increased shopping activity and a focus on finding deals and promotions. [ more ]
Shopify
2 months ago
Marketing

How To Create A Mobile Marketing Plan That Reaches Customers Anytime, Anywhere (2024)

SMS campaigns can leverage immediacy for spontaneous purchases.
Mobile apps can foster loyalty with in-app rewards and discounts. [ more ]
Forbes
2 months ago
Marketing

Council Post: How Brands Are Making The Most Of Mobile Marketing

Mobile marketing is diverse and flexible, with multiple applications beyond targeted advertising.
Leading brands are using mobile apps and geofencing to personalize shopping experiences and target local customers. [ more ]
Berlin Startup Jobs
3 months ago
Marketing

Job Vacancy: Machine Learning Lead // adjust | IT / Software Development Jobs | Berlin Startup Jobs

Adjust, an AppLovin company, is a trusted platform for marketers to measure and grow their apps across platforms.
Adjust has received multiple awards in Summer 2022, recognizing their excellence and innovation in the mobile marketing industry. [ more ]
AdExchanger
3 months ago
Privacy professionals

With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile's Hands | AdExchanger

Privacy-compliant ad targeting and advancements in on-device signals could unlock mobile's true value.
Using on-device data signals responsibly and communicating their use to consumers is key for mobile marketers. [ more ]
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