#contextual-advertising

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2 weeks ago

Transforming down-ballot campaigns with contextual advertising and CTV

Contextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.
#advertising

Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data

Outdated keyword blocklists limit advertising opportunities during Halloween, blocking 41% of relevant content.
Advanced AI technology can help brands avoid missing key advertising placements.

Why is contextual advertising in vogue for fashion and beauty brands?

Privacy-first advertising using contextual strategies is the emerging trend for marketers to attract new consumers in a competitive fashion industry.

What Reddit's IPO Filing Reveals About Its Ads Business | AdExchanger

Reddit plans to go public with an anticipated IPO under the stock ticker 'RDDT,' potentially valued at $5 billion despite earlier valuation at $10 billion.
Reddit generates the majority of its revenue through advertising on its mobile apps and website, with top-performing ad verticals in technology, finance, and media and entertainment.

Disney Harnesses AI to Drive Streaming Ad Technology

Disney is using AI to create a new advertising tool that tailors commercials to fit the mood of specific scenes within movies and TV shows.
The tool, called Disney's Magic Words, uses AI and machine learning to analyze and tag scenes with descriptive metadata, allowing brands to personalize messaging to match the scene or mood.

SmartFrame Technologies Appoints Andrea Mason as Global Advertising Sales Director

SmartFrame Technologies has appointed Andrea Mason as its global advertising sales director.
Mason will lead the development of SmartFrame's contextual advertising proposition and its global operations.
SmartFrame aims to create a fairer and more prosperous industry by moving away from the JPEG-licensing model and offering free, embeddable file formats with in-image advertising.

Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data

Outdated keyword blocklists limit advertising opportunities during Halloween, blocking 41% of relevant content.
Advanced AI technology can help brands avoid missing key advertising placements.

Why is contextual advertising in vogue for fashion and beauty brands?

Privacy-first advertising using contextual strategies is the emerging trend for marketers to attract new consumers in a competitive fashion industry.

What Reddit's IPO Filing Reveals About Its Ads Business | AdExchanger

Reddit plans to go public with an anticipated IPO under the stock ticker 'RDDT,' potentially valued at $5 billion despite earlier valuation at $10 billion.
Reddit generates the majority of its revenue through advertising on its mobile apps and website, with top-performing ad verticals in technology, finance, and media and entertainment.

Disney Harnesses AI to Drive Streaming Ad Technology

Disney is using AI to create a new advertising tool that tailors commercials to fit the mood of specific scenes within movies and TV shows.
The tool, called Disney's Magic Words, uses AI and machine learning to analyze and tag scenes with descriptive metadata, allowing brands to personalize messaging to match the scene or mood.

SmartFrame Technologies Appoints Andrea Mason as Global Advertising Sales Director

SmartFrame Technologies has appointed Andrea Mason as its global advertising sales director.
Mason will lead the development of SmartFrame's contextual advertising proposition and its global operations.
SmartFrame aims to create a fairer and more prosperous industry by moving away from the JPEG-licensing model and offering free, embeddable file formats with in-image advertising.
moreadvertising

Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI

Illuma partners with PubMatic to enhance contextual advertising capabilities for the holiday season using privacy-friendly solutions.
#seedtag

Farah Golant Joins Seedtag Board of Directors

Farah Golant joins Seedtag board with extensive experience in executive roles and aims to leverage the company's potential for disruptive growth.

Seedtag Achieves IAB Gold Standard 2.0 Certification

Seedtag achieved Gold Standard 2.0 Certification in sell-side support from IAB
Seedtag focuses on reducing ad fraud, improving user experience, and ensuring compliance with GDPR and ePrivacy laws

Seedtag Appoints Marko Johns as UK Managing Director & International Head of Agency

Marko Johns appointed as Seedtag UK Managing Director and Head of Agency.
Experience and relationships key to Marko Johns' role in driving growth at Seedtag.

Seedtag Appoints Kartal Goksel as Chief Technology Officer

Kartal Goksel has been appointed as Seedtag's new CTO.
Goksel's extensive experience in the ad tech industry will help drive innovation at Seedtag.

Farah Golant Joins Seedtag Board of Directors

Farah Golant joins Seedtag board with extensive experience in executive roles and aims to leverage the company's potential for disruptive growth.

Seedtag Achieves IAB Gold Standard 2.0 Certification

Seedtag achieved Gold Standard 2.0 Certification in sell-side support from IAB
Seedtag focuses on reducing ad fraud, improving user experience, and ensuring compliance with GDPR and ePrivacy laws

Seedtag Appoints Marko Johns as UK Managing Director & International Head of Agency

Marko Johns appointed as Seedtag UK Managing Director and Head of Agency.
Experience and relationships key to Marko Johns' role in driving growth at Seedtag.

Seedtag Appoints Kartal Goksel as Chief Technology Officer

Kartal Goksel has been appointed as Seedtag's new CTO.
Goksel's extensive experience in the ad tech industry will help drive innovation at Seedtag.
moreseedtag

The Future is Bright for Contextual Technologies

Contextual advertising plays a crucial role in addressing challenges in the advertising industry.

Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum | AdExchanger

Contextual advertising is gaining prominence due to privacy regulations and the need for engaging users.
Kerel Cooper transitions from Group Black to GumGum to leverage contextual intelligence for brand success.

Why contextual AI helps retail marketers shop smarter, not harder

AI-driven contextual targeting is crucial in the new era of retail advertising.

Using curation technology to drive more relevant content in an era of critical consumers

Contextual advertising is a key strategy in a cookieless advertising ecosystem.

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events.

IAB Europe opines on 'misconceptions' surrounding the pending EDPB pay-or-consent decision

IAB Europe rebutted misconceptions about Meta's pay-or-consent model, highlighting no linking of data protection to pay and contextual ads as critical revenue for online services.

Scrap coercive 'privacy fee', MEPs urge Meta's Nick Clegg in open letter | TechCrunch

Contextual advertising is a profitable alternative to surveillance-based advertising.
MEPs urge Meta to align with GDPR principles and respect users' rights.
#ai

The Drum

Contextual advertising is a sustainable and effective solution rooted in protecting consumer privacy and targeting based on context.
Advancements in machine learning and AI have enhanced contextual advertising by enabling precise sentiment analysis and improving brand safety.

Contextual advertising is everywhere - but choosing the right adtech vendor is key

Contextual advertising using AI for real-time content analysis can overcome the limitations of traditional systems to target high-visibility ad placements effectively.

The Drum

Contextual advertising is a sustainable and effective solution rooted in protecting consumer privacy and targeting based on context.
Advancements in machine learning and AI have enhanced contextual advertising by enabling precise sentiment analysis and improving brand safety.

Contextual advertising is everywhere - but choosing the right adtech vendor is key

Contextual advertising using AI for real-time content analysis can overcome the limitations of traditional systems to target high-visibility ad placements effectively.
moreai

Price Brothers Announces Cloned Podcast Host-Read Ad Service - Podcaster News

Contextual Advertising for host-read ads enhances engagement through dynamic targeting and voice cloning technology.
The Contextual Ad Service by Price Brothers offers scaled, relevant content by synthesizing hosts' voices for efficient localization.

RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments

RAAS LAB announces new CTO and chief architect to lead AI-led advertising.
The Snippet extension aims to optimize contextual and creative data within advertisers' DSPs.

Contextual Advertising: Predictions for 2024

Contextual advertising is projected to experience 13.8% annual growth, fueled by privacy concerns and technological advancements.
As the ad tech era becomes post-cookie, contextual advertising is seen as a privacy-compliant and contextually relevant method for engaging consumers.

GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

GumGum's In-Video units excel in maintaining viewer attention, especially among female viewers and in group settings, highlighting the effectiveness of contextual advertising in CTV ads.

Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting Solution

Immediate partners with Mantis for advanced brand safety measures and contextual advertising solutions.

Media2Cloud on AWS Guidance: Scene and ad-break detection and contextual understanding for advertising using generative AI | Amazon Web Services

Generative AI can streamline contextual ad targeting by automatically generating insights for media assets.
Traditional methods of manual tagging ads in VOD content are time-consuming and limited in capturing full context.
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