"There are twice as many men named Dick - including variants, such as Richard, Rich and Rick - on boards as there are Hispanic women, and 19 times more than there are Native American women. These gaps reveal a wider pattern of limited representation among minority groups on corporate boards. Based on these insights, e.l.f. partnered with contextual intelligence platform GumGum to strategically reach board members and corporate leaders to encourage change."
"e.l.f. wants to "double the rate at which women and people of color are added to boards by 2027." That's quite a lofty goal. But e.l.f. is committed to the cause. The beauty brand's own board of directors is made up of 67% women and 44% diverse members - a drastic departure from broader corporate America, said Fung, where only 28% of public company board seats are held by women and 74% of public company directors are white."
e.l.f. Beauty launched the 'So Many Dicks' campaign to increase boardroom diversity by highlighting the overrepresentation of men named Dick and related variants on corporate boards. The campaign notes there are twice as many men named Dick on boards as Hispanic women and 19 times more than Native American women, exposing broader underrepresentation of minority groups. e.l.f. partnered with contextual intelligence platform GumGum to target board members and corporate leaders with timely, relevant messaging. e.l.f. set a goal to double the rate at which women and people of color are added to boards by 2027. The brand's own board is 67% women and 44% diverse, and e.l.f. links inclusion to sustained net sales growth.
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