Adweek4 weeks agoMarketing techAttribution and Granular Targeting Top Buyers' Wish List for Netflix's AdtechNetflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025. [ more ]
Adweek1 month agoTech industryNetflix Will Wean Itself Off Microsoft's Adtech By 2025Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025. [ more ]
Adweek1 month agoTech industryNetflix Will Wean Itself Off Microsoft's Adtech By 2025Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly. [ more ]
Adweek1 month agoMarketing techNetflix Goes All In on Ad Tier at First In-Person UpfrontNetflix is enhancing its adtech platform to provide advertisers with new insights and expand its buyer market. [ more ]
Adweek4 weeks agoMarketing techAttribution and Granular Targeting Top Buyers' Wish List for Netflix's AdtechNetflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025. [ more ]
Adweek1 month agoTech industryNetflix Will Wean Itself Off Microsoft's Adtech By 2025Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025. [ more ]
Adweek1 month agoTech industryNetflix Will Wean Itself Off Microsoft's Adtech By 2025Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly. [ more ]
Adweek1 month agoMarketing techNetflix Goes All In on Ad Tier at First In-Person UpfrontNetflix is enhancing its adtech platform to provide advertisers with new insights and expand its buyer market. [ more ]
The Motley Fool1 month agoMarketing techHere's Why Magnite Stock Is Jumping Today | The Motley FoolPositive analyst recommendation led to Magnite stock surge by 11% following key partnership news with Netflix and Shopsense AI. [ more ]
Thedrum3 months agoOnline marketingMoat by Oracle Data Cloud and Anzu.io Team Up to Bring Measurement to Mobile and PC In-game Advertising WorldwideAnzu prioritizes player experience and offers non-disruptive in-game advertising. Anzu collaborates with Oracle Moat for ad tracking and viewability measurement, enhancing trust in in-game ad campaigns. [ more ]
The Motley Fool1 month agoMarketing techHere's Why Magnite Stock Is Jumping Today | The Motley FoolPositive analyst recommendation led to Magnite stock surge by 11% following key partnership news with Netflix and Shopsense AI. [ more ]
Thedrum3 months agoOnline marketingMoat by Oracle Data Cloud and Anzu.io Team Up to Bring Measurement to Mobile and PC In-game Advertising WorldwideAnzu prioritizes player experience and offers non-disruptive in-game advertising. Anzu collaborates with Oracle Moat for ad tracking and viewability measurement, enhancing trust in in-game ad campaigns. [ more ]
Adweek1 month agoMarketingVidhya Srinivasan Has the Hardest Job in AdvertisingOne of the biggest challenges for Vidhya Srinivasan is to restore advertiser trust. [ more ]
Forbes5 months agoOnline marketingHow Ad Tech Is Transforming Digital Advertising And Driving ImpactAdTech companies play a pivotal role in transforming the advertising sphere with automation and real-time optimization. Understanding the capabilities of AdTech companies is crucial for success in the dynamic and ever-evolving industry. [ more ]
TipRanks Financial5 months agoOnline marketing'2024 Will Be a Breakout Year for AdTech,' According to BMO - Here Are 3 Stocks to Take Advantage - TipRanks.comThe global digital advertising market is expected to reach $668 billion by 2024, with 69% of advertising dollars transacted digitally. AdTech stocks are seen as a strong buy by analysts, presenting an opportunity for investors in the rapidly growing industry. [ more ]
Forbes2 weeks agoMarketingCouncil Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of AdTechAdvertising in the digital age is about meeting consumers online and in retail stores through retail media networks. [ more ]
Adweek1 month agoMarketingVidhya Srinivasan Has the Hardest Job in AdvertisingOne of the biggest challenges for Vidhya Srinivasan is to restore advertiser trust. [ more ]
Forbes5 months agoOnline marketingHow Ad Tech Is Transforming Digital Advertising And Driving ImpactAdTech companies play a pivotal role in transforming the advertising sphere with automation and real-time optimization. Understanding the capabilities of AdTech companies is crucial for success in the dynamic and ever-evolving industry. [ more ]
TipRanks Financial5 months agoOnline marketing'2024 Will Be a Breakout Year for AdTech,' According to BMO - Here Are 3 Stocks to Take Advantage - TipRanks.comThe global digital advertising market is expected to reach $668 billion by 2024, with 69% of advertising dollars transacted digitally. AdTech stocks are seen as a strong buy by analysts, presenting an opportunity for investors in the rapidly growing industry. [ more ]
Forbes2 weeks agoMarketingCouncil Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of AdTechAdvertising in the digital age is about meeting consumers online and in retail stores through retail media networks. [ more ]
Adweek1 month agoMarketing techID Bridging Debate Brings About New Transparency Standards From IAB Tech LabIAB Tech Lab introduces new standards to address transparency in identifier declaration process in adtech. [ more ]
Digiday4 months agoPrivacy professionalsIAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership MeetingThe IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling The gaps include ad placement guarantees, budget and billing management, and reporting [ more ]
Adweek1 month agoMarketing techID Bridging Debate Brings About New Transparency Standards From IAB Tech LabIAB Tech Lab introduces new standards to address transparency in identifier declaration process in adtech. [ more ]
Digiday4 months agoPrivacy professionalsIAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership MeetingThe IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling The gaps include ad placement guarantees, budget and billing management, and reporting [ more ]
MarTech1 month agoPodcastPodcast Upfront highlights rebounding audiences and increased innovation | MarTechPodcast industry is rebounding, with revenue growth and innovative strategies to engage listeners. [ more ]
The Drum1 month agoMarketing8 insights about the future of addressability & measurement post-cookie from The Drum LiveThe increasing importance of first-party data strategies. [ more ]
The Drum1 month agoMarketingAdtech's innovation revolution translated into word soup brands. It didn't have toAdtech brands lack differentiation and creativity in design, blending into a forgettable landscape. [ more ]
CityAM3 months agoMarketingNavigating the AdTech Evolution: A New Era of Innovation and Competition - CityAMAdTech Holding challenges tech giants like Google and Facebook through innovation and customer-centric services. The company's in-house anti-fraud solution sets it apart in addressing the industry's pervasive issue of fraud. [ more ]
The Drum1 month agoMarketingAdtech's innovation revolution translated into word soup brands. It didn't have toAdtech brands lack differentiation and creativity in design, blending into a forgettable landscape. [ more ]
CityAM3 months agoMarketingNavigating the AdTech Evolution: A New Era of Innovation and Competition - CityAMAdTech Holding challenges tech giants like Google and Facebook through innovation and customer-centric services. The company's in-house anti-fraud solution sets it apart in addressing the industry's pervasive issue of fraud. [ more ]
TechCrunch2 months agoEU data protectionAdtech giants like Meta must give EU users real privacy choice, says EDPB | TechCrunchAdtech giants like Meta may face regulatory challenges with 'consent or pay' models under GDPR guidelines. [ more ]
Investing.com Australia2 months agoMarketingCollective Audience Appoints Advertising Entrepreneur and Digital Healthcare Executive, Larry Krampf, to Advisor Collective By Investing.comAppointment of Larry Krampf to Advisor Collective by Collective Audience, Inc. to revolutionize AdTech, MarTech, and digital media industries. 1P data combined with AI automation is the new asset class driving innovation in digital advertising and media. [ more ]
TechCrunch3 months agoPrivacy technologiesVibe helps small companies buy video ads on streaming services | TechCrunchSmall businesses can access ad inventory on streaming apps through Vibe's self-serve ad platform. Vibe raised $22.5 million in funding led by VC firm Singular and aims to tap into the ad potential of connected TVs and streaming services. [ more ]
Theregister3 months agoMedia industryGoogle sued by more than 30 media orgs over adtechEuropean media groups sue Google for €2.1 billion for alleged anticompetitive behavior Claims based on previous findings of French competition authority and ongoing investigations by EU, US, and UK authorities. [ more ]
The Drum5 months agoArtificial intelligenceRedefining frontiers: the intersection of AI and progressive product development in adtechAI is reshaping product development in the adtech sector Seamless integration of AI into operations is key to success in programmatic advertising [ more ]
Adweek6 days agoMarketingDisney Is Courting a New Group of Advertisers It's Betting Could Drive Billions In RevenueDisney is expanding BridgeID to connect with more ad-buying platforms for mid-market advertisers. [ more ]
Adweek6 days agoMarketing techExclusive: Supply-Side Platform 33Across Is Pursuing a Sale33Across pursues sale via Centerview Partners due to its successful cookieless solution, attracting commercial and strategic interest in the adtech market. [ more ]