"HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, announces the arrival of Laura Pes as network partner manager, marking a new step in strengthening its structure dedicated to managing and optimising partnerships globally. With extensive experience in the ad tech sector, Laura brings key skills in areas such as yield management, technical integrations, and partnership management."
"In her new role, she will be responsible for developing relationships with the platform's strategic partners, with the aim of expanding the depth of the company's ecosystem. Her work will be strategically aimed at maximising the efficiency and performance of existing collaborations by optimising technological integrations and monetisation flows, alongside identifying new opportunities for collaboration with international networks and SSPs."
"The arrival of Laura Pes confirms HBAgency's commitment to investing in vertical expertise and advanced solutions at a time of rapid expansion. Her specialised knowledge is crucial to strengthening the company's position within the international ad tech landscape, in an industry that is constantly evolving and increasingly focused on quality, transparency, and innovation."
Laura Pes joins HBAgency as network partner manager, bringing extensive ad tech experience in yield management, technical integrations, and partnership management. She will develop relationships with strategic platform partners to expand the company's ecosystem depth. Her role focuses on maximising efficiency and performance of existing collaborations by optimising technological integrations and monetisation flows, and identifying new opportunities with international networks and SSPs. The appointment reinforces investment in vertical expertise and advanced solutions during rapid expansion, and strengthens the company's position in the international ad tech landscape amid ongoing industry emphasis on quality, transparency, and innovation.
Read at Exchangewire
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