"AppNexus has taken a stand against the controversial content on right-wing American website Breitbart by blacklisting it from its ad serving technology, citing a rule that websites must not include content that incite violence. According to Bloomberg, the adtech company carried out a 'human audit' on the website and found that it broke the rule repeatedly by using coded or covert language."
"Breitbart has come under scrutiny through the recent American Presidential Elections for its dramatic take on right-wing politics. Following the elections, US President Donald Trump announced he would be hiring Breitbart News chief Stephen Bannon as chief strategist. Speaking to Bloomberg, Breitbart News Network chief executive officer Larry Solov defended Breitbart and said that it "has always and continues to condemn racism and bigotry in any form.""
AppNexus removed Breitbart from its ad-serving technology after a human audit found repeated breaches of a rule barring content that incites violence, including coded or covert language. AppNexus stated the action targeted hate speech violations, not editorial stance or recent pressures around fake news. Breitbart defended itself, with CEO Larry Solov saying the site condemns racism and bigotry. The move follows heightened scrutiny of Breitbart amid the US Presidential election and the appointment of Stephen Bannon to a White House role. It remains unclear whether other adtech firms will enact similar blacklists. Facebook and Google have pledged efforts to curb fake news.
Read at The Drum
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