ATT user opt in insights from AppsFlyer| App Developer Magazine
The implementation of Apple's App Tracking Transparency (ATT) has led to increased user opt-in rates, developer adoption of ATT prompts, surge in ad spend on iOS, and significant growth in non-organic app installs. [ more ]
In rocky digital advertising landscape, advertisers reconsider direct mail
Digital marketing is facing challenges with the crumbling of third-party cookies and the App Tracking Transparency initiative.
Direct mail is being suggested as a diversification strategy for marketers and advertisers facing rising digital ad costs and data privacy regulation. [ more ]