"Apple's ATT policy requires third-party apps to display a standardized prompt requesting user permission to track activity across other companies' apps and websites. However, Apple's own apps and services are exempt from showing the prompt. The AGCM said ATT's implementation forces developers to request consent twice for the same purpose. Because the ATT prompt doesn't satisfy EU privacy law requirements under GDPR, developers must also display their own consent mechanism, creating what regulators called an "excessively burdensome" double-consent process."
"In other words, while fully supporting the objective of ensuring that users' consent is full, free and informed, the Authority found that - also on the basis of the opinion of the Data Protection Authority - Apple could have achieved the same level of privacy protection for its users through means less restrictive of competition," the Italian antitrust agency explained."
Italy's competition authority fined Apple €98.6 million after a two-year investigation into the App Tracking Transparency framework and mobile advertising. ATT requires developers to request consent before tracking users across other companies' apps and websites. Apple's own apps and services are exempt from the ATT prompt, which forces third-party developers into a double-consent process because the ATT prompt does not meet GDPR consent requirements. Developers must therefore implement separate consent mechanisms, creating an "excessively burdensome" requirement. The authority concluded less restrictive measures could have achieved the same privacy protection. Apple will appeal and defend its privacy approach.
Read at BleepingComputer
Unable to calculate read time
Collection
[
|
...
]