"Apple abused its dominant position with its App Tracking Transparency policy, which forces apps to obtain permission before collecting data to target users with personalized ads, the authority said in a statement. The company rolled out ATT starting in April 2021 as part of an update to the operating system powering the iPhone and iPad. While the feature was designed to tighten up privacy, it faced criticism from Big Tech rivals that it would make it harder for smaller apps to survive without charging consumers."
"The authority didn't criticize the policy per se, but the fact that the Apple system requires third-party app makers to ask users for consent twice in order to comply with Europe's strict privacy rules. "As a result, such double consent requirement is harmful to developers, whose business model relies on the sale of advertising space, as well as to advertisers and advertising intermediation platforms," the authority said. The authority said that the double consent required was "disproportionate" to the stated goal of data protection."
Italy's antitrust authority fined Apple €98.6 million after determining that one of Apple's privacy features restricted competition on the App Store. The authority found that the App Tracking Transparency (ATT) policy, which forces apps to obtain permission before collecting data for personalized ads, amounted to abuse of a dominant position. ATT rolled out in April 2021 as part of an iPhone and iPad operating system update. The authority focused on a requirement that third‑party developers must obtain user consent twice to meet European privacy rules, calling the double-consent requirement disproportionate and harmful to developers, advertisers and ad platforms. France issued a similar finding and fine.
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