"Since the release of iOS 14.5 in April 2021, Apple has required apps to ask for permission before tracking a user's activity across other apps and websites for personalized advertising, as part of a feature named App Tracking Transparency. If a user selects the "Ask App Not to Track" option, the app is unable to access the device's advertising identifier."
"Specifically, iPhone and iPad users in the EU are presented with both App Tracking Transparency and GDPR-related permission prompts in apps, and the AGCM found this "double consent" requirement to be harmful to app developers and advertisers. "Apple could have achieved the same level of privacy protection for its users through means less restrictive of competition," the AGCM said. "This would have prevented the unilateral imposition of additional burdens on third-party developers, thereby avoiding the above-mentioned double consent requests for advertising purposes.""
Italy's Competition Authority (AGCM) imposed a €98.6 million fine on Apple over the App Tracking Transparency feature. App Tracking Transparency, introduced with iOS 14.5, requires apps to request permission before tracking user activity across apps and websites and blocks access to the device advertising identifier when users opt out. The AGCM found the rules disproportionate and harmful to app developers and advertisers and concluded Apple abused its dominant position in the EU. The regulator criticized the double consent requirement caused by overlapping ATT and GDPR prompts and said less restrictive privacy measures were available. The AGCM also noted ATT may generate financial benefits for Apple, while Apple apps do not display ATT prompts because Apple does not track across other apps and websites.
Read at MacRumors
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