What's Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen | AdExchanger
Briefly

from AdExchanger3 months ago
New video currencies struggle to challenge Nielsen; causing leadership changes. Nielsen suing companies like HyphaMetrics, VideoAmp, TVSquared. HyphaMetrics CEO steps down after 1.5 years.
AdExchangerhttps://www.adexchanger.com/tv/whats-next-for-hyphametrics-after-a-leadership-shuffle-and-a-brief-break-from-battling-nielsen/
HyphaMetrics licenses data to currency providers. Recent leadership changes suggest financial or strategic struggles. CEO resignation positions company for growth in the measurement space.
AdExchangerhttps://www.adexchanger.com/tv/whats-next-for-hyphametrics-after-a-leadership-shuffle-and-a-brief-break-from-battling-nielsen/
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#video-currency-providers #nielsen #leadership-shake-ups #measurement-companies #hyphametrics
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