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Marketing tech
fromAdExchanger
9 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Marketing tech
fromAdExchanger
9 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
more#videoamp
#streaming
Media industry
fromDigiday
4 weeks ago

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

The transition to Nielsen's new measurement system is complicating TV and streaming ad negotiations this year.
Media industry
fromTheWrap
2 months ago

Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025

Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.
fromDigiday
3 weeks ago
Media industry

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

Media industry
fromDigiday
4 weeks ago

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

The transition to Nielsen's new measurement system is complicating TV and streaming ad negotiations this year.
Media industry
fromTheWrap
2 months ago

Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025

Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.
fromDigiday
3 weeks ago
Media industry

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

more#streaming
#advertising
Marketing
fromExchangewire
5 months ago

Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok

Meta begins testing ads on Threads as user base grows.
Nielsen ends traditional TV ratings in favor of big data model.
Perplexity proposes new merger with TikTok involving US government.
fromRAIN News
1 month ago
Podcast

Ad-supported audio: 66% of time spent with radio; 19% podcasts; 12% streaming audio ... and more from Nielsen/Edison

Marketing
fromExchangewire
5 months ago

Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok

Meta begins testing ads on Threads as user base grows.
Nielsen ends traditional TV ratings in favor of big data model.
Perplexity proposes new merger with TikTok involving US government.
fromRAIN News
1 month ago
Podcast

Ad-supported audio: 66% of time spent with radio; 19% podcasts; 12% streaming audio ... and more from Nielsen/Edison

more#advertising
Media industry
fromLindsey Gamble
3 months ago

YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey Gamble

YouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
fromRAIN News
4 months ago

Steve Goldstein: How Podcasting Reaches $5 Billion

Many agencies don't have dedicated audio departments, often lumping audio into 'other media'. Surprisingly, big advertisers frequently allocate zero budgets for audio.
Podcast
Marketing
fromDigiday
5 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
fromAdExchanger
10 months ago

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Nielsen's monopoly remains largely intact despite competitors emerging post-accreditation loss. Alternative currencies haven't gained traction as the preferred standard for TV ad transactions.
Marketing tech
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