#nielsen

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#tiktok

TikTok And Nielsen Strike Measurement Deal

Nielsen partners with TikTok to enhance cross-media ad measurement for advertisers, facilitating insights across various platforms.

TikTok and Nielsen Strike Deal to Track Ad Campaign Performance

Nielsen and TikTok's partnership enhances cross-media ad measurement, helping advertisers optimize campaigns across platforms.

TikTok partners with Nielsen to track cross-media ad campaign performance | TechCrunch

TikTok partners with Nielsen to enhance cross-media ad performance measurement for better audience reach understanding.

TikTok And Nielsen Strike Measurement Deal

Nielsen partners with TikTok to enhance cross-media ad measurement for advertisers, facilitating insights across various platforms.

TikTok and Nielsen Strike Deal to Track Ad Campaign Performance

Nielsen and TikTok's partnership enhances cross-media ad measurement, helping advertisers optimize campaigns across platforms.

TikTok partners with Nielsen to track cross-media ad campaign performance | TechCrunch

TikTok partners with Nielsen to enhance cross-media ad performance measurement for better audience reach understanding.
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#media-measurement

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
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Don't Forget To Vote! (And Also Some Stuff About Nielsen And Curation) | AdExchanger

Nielsen's MRC accreditation blends first-party streaming data with TV ratings, enhancing audience measurement capabilities.
#videoamp

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.

How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger

The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen
VideoAmp and iSpot are seen as more digital-savvy than Comscore
Co-viewing data is important for agencies in buying and measuring connected TV ads

Why VideoAmp Stumbled In The Race To Replace Nielsen | AdExchanger

VideoAmp laid off 20% of its staff amid a reorg.
The company's alt TV currency business has not been growing as quickly as expected.

TV Measurement Returns To Earth | AdExchanger

TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies.

Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchanger

Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.
VideoAmp may face challenges due to the pending patent infringement case against it.

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.

How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger

The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen
VideoAmp and iSpot are seen as more digital-savvy than Comscore
Co-viewing data is important for agencies in buying and measuring connected TV ads

Why VideoAmp Stumbled In The Race To Replace Nielsen | AdExchanger

VideoAmp laid off 20% of its staff amid a reorg.
The company's alt TV currency business has not been growing as quickly as expected.

TV Measurement Returns To Earth | AdExchanger

TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies.

Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchanger

Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.
VideoAmp may face challenges due to the pending patent infringement case against it.
morevideoamp
#streaming

Streaming hit multiple new viewership records in July, Nielsen reports

Streaming topped TV viewing at 41.4%, marking a record high and showing its dominance over cable and broadcast.

YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

Streaming accounted for 41.4% of TV viewing in July, marking a historic record.

YouTube Becomes First Streaming Platform to Reach 10% of TV Viewing

Streaming achieved a record 41.4% share of total TV viewing in July, marking historic dominance.
Streaming's share increased by more than a point over the previous month, reflecting growing audience preference.

The 2024 Olympics was a big win for TV of all kinds

Olympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.

This Nielsen data shows how the way we watch the Super Bowl is changing

Paramount+ is expecting record streaming numbers for Super Bowl LVIII.
Data from Nielsen shows a shift in Super Bowl viewership from cable boxes and antennas to smart TVs and internet connected devices.

Streaming hit multiple new viewership records in July, Nielsen reports

Streaming topped TV viewing at 41.4%, marking a record high and showing its dominance over cable and broadcast.

YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

Streaming accounted for 41.4% of TV viewing in July, marking a historic record.

YouTube Becomes First Streaming Platform to Reach 10% of TV Viewing

Streaming achieved a record 41.4% share of total TV viewing in July, marking historic dominance.
Streaming's share increased by more than a point over the previous month, reflecting growing audience preference.

The 2024 Olympics was a big win for TV of all kinds

Olympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.

This Nielsen data shows how the way we watch the Super Bowl is changing

Paramount+ is expecting record streaming numbers for Super Bowl LVIII.
Data from Nielsen shows a shift in Super Bowl viewership from cable boxes and antennas to smart TVs and internet connected devices.
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Future of TV Briefing: Ad buyers, sellers 'don't anticipate a major currency shift' in this year's upfront

Completion of TV ad industry's measurement currency changeover unlikely in this year's upfront cycle.
Nielsen's postponement and uncertainty around new measurement providers causing delays in currency transition.
#lyft

Lyft Ropes In Nielsen For Advertising Insights - Lyft (NASDAQ:LYFT)

Lyft partners with Nielsen for in-app advertisement measurement
Leveraging Nielsen data to enhance Lyft Media advertising analytics

Lyft deepens ad-targeting, measurement bench as in-app video launches

Lyft partners with Oracle and Nielsen to enhance ad targeting and measurement
Lyft hires Brian Irving from Meta as CMO to boost advertising revenue

Lyft Ropes In Nielsen For Advertising Insights - Lyft (NASDAQ:LYFT)

Lyft partners with Nielsen for in-app advertisement measurement
Leveraging Nielsen data to enhance Lyft Media advertising analytics

Lyft deepens ad-targeting, measurement bench as in-app video launches

Lyft partners with Oracle and Nielsen to enhance ad targeting and measurement
Lyft hires Brian Irving from Meta as CMO to boost advertising revenue
morelyft

Comscore Touts MRC Accreditation That Could Outshine Nielsen's | AdExchanger

Comscore gains MRC accreditation for national and local TV ratings, differentiating from Nielsen.
Comscore's rigorous process for MRC accreditation highlights their commitment to providing a reliable TV ad currency alternative.

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Pary Bell appointed CEO of The Podcast Exchange (TPX) with extensive digital media leadership experience.
JBL offers a speaker with both Google Assistant and Alexa, providing flexibility but lacks compatibility with Spotify or Apple Music.
Nielsen is transitioning from paper-based diary recording to electronic and mobile formats for radio station ratings, with methodological changes.

Meta And Apple Battle It Out; Nielsen Holds Its Ground Against Competition | AdExchanger

Meta advises advertisers on how to avoid Apple's 30% fee for boosting social campaigns on Facebook and Instagram.
Nielsen's incumbency and cost-effectiveness make it likely to remain a prominent measurement provider despite competition from alternative currency providers.

The Big Story: The Alternative Currency Slowdown | AdExchanger

Marketers and programmers are becoming less interested in using alternative TV currencies, despite improvements in infrastructure.
Nielsen is catching up to its competitors and remains appealing to buyers with its familiarity and easy historical comparisons.

Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is Groceries | AdExchanger

Programmatic TV ad buying is making addressable TV more accessible for traditional advertisers.
Nielsen will roll out a new product that allows clients to compare the performance of their addressable campaigns with the rest of their national TV buys.
Peacock will be free for Instacart+ customers, adding value to the grocery delivery service.

What's Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen | AdExchanger

New video currency providers face challenges trying to compete with industry incumbents like Nielsen, causing leadership shake-ups and strategies changes at measurement companies.

Nielsen empowers agencies with Advanced Audience media planning and measurement on AWS Clean Rooms | Amazon Web Services

Nielsen uses privacy-enhancing technology like AWS Clean Rooms to provide accurate, granular insights into advertising impact.
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